SOS eMarketing: How eMarketing Works

Posted on | March 5, 2010 | No Comments

Broadcast News. That’s the best way to describe eMarketing. And the broadcasting starts with unique keywords embedded in unique content. Add in linking and customer engagement and you will see referral traffic flowing to your website landing page to become ecommerce conversions, “aka” sales. And that’s just the basics. To find out more contact SOS eMarketing.

Be Direct With Your Customers

Posted on | February 24, 2010 | No Comments

Making the case for selling direct to customers online.

By ILAN BRAT, ELLEN BYRON and ANN ZIMMERMAN

Why does Oreo have nearly 50 different versions of its classic cookie? Variations on brands used to be taken for granted but some of the biggest grocery retailers are trimming down in a bid to trim cost.

Retailers are finding that there are too many product choices. This is a challenge for manufacturers, who have grown accustomed to churning out incremental variations on popular products to maintain shelf space and keep their brands fresh in consumers’ minds. For consumers, the shift means less variety but also less trouble sorting their way through a sometimes-bewildering variety of offerings.

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For Luxury Products Marketers, You Might Be Surprised To Learn Who’s Using The Internet And For What

Posted on | January 28, 2010 | 2 Comments

Who is using the Internet and for what?
Too often executives make assumptions or have an out-of-date perspective of today’s Internet usage.  The Internet is a very active marketplace, even for people in their 50’s and 60’s.

Article by Gordon O’Neill
President and Chief Executive Officer
O’Neill Communications
http://oneillcommunications.com/2010/01/who-is-using-the-internet-and-for-what/

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Are You Really Going To Eat That? The Chicago Style Hot Dog

Posted on | February 15, 2010 | No Comments

Lecordonbleu

What would you think if you heard this, “Gimme one dragged through the garden!”?

Not sure? Here’s a clue: it has something to do with one of the most unique and most loved culinary treats to be found anywhere in the world. Still not sure? Keep reading.

The sentence above wasn’t uttered as part of some secret code or the ravings of a lunatic. It was, however, said in the classic diner speak dialect, or at least Chicago diner speak anyway. What you heard was someone ordering a Chicago-style hot dog at one of Chicago’s many hot dog stands. There are so many hot dog stands in Chicago, in fact, that they outnumber all Burger King, Wendy’s, and McDonald’s restaurants combined.*

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Peets Coffee Offers It’s “Peetnik” Customers A Lively One-On-One Engagement Experience On Facebook

Posted on | March 9, 2010 | No Comments

With over 37,600 fans on Facebook Peets Coffee is an example of a perfect social network community. Though Peets does use their recognized logo, you will also see posts and replys in first person. 

Personal one-on-one interaction is vitally to the success of a social networking community.

Author: Mari Smith

To get the most from your social networking on Facebook, Twitter and other networking sites, you must share quality relevant content daily. 

It is essential to talk to your fans in a very warm, caring and authentic manner. A lively fan page is an extension of your blog and your business; it’s a place where you can generate real community and consumer loyalty to your brand. There is a direct correlation between frequency of posts and the number of fans. Frequency is king, but there’s a fine balance. To start post a minimum of one update per day and increase from there to several times per day, mixing up the types of posts, to get a good response from your fans. Daily posting at lease Monday through Saturday should yield daily comments and engagement.

Keep in mind high traffic windows. Depending on your time zone and the time zone of the majority of your fans, you’ll probably want to post sometime between 8:15am PST and 2:00pm PST.

Post a mix of your own thoughts, breaking news, useful tips, tools, resources and links from other sites in your industry and related industries. Stay on topic, stay focused.

Fans will come back to your page if there’s a real sense of community. It’s important to be open, inviting, warm, friendly and personable, even if you’re a large brand.

Once you have a wide variety of regular, quality, relevant content posting on your fan page you want to encourage fans to comment on your page.  You might ask a provocative question leading fans to consider you as the “expert” in your field.  Come back and reply often to your fans’ comments. Do your best to respond to fan questions as promptly as possible.

For those who want to increase their online sales, SOS eMarketing recommends social network marketing, also known as social media marketing or social influence marketing. Call it what you like, companies like Peets Coffee have chosen not to spend money on traditional advertising this year, rather they have chosen to spend their marketing budget on a social media networking.

How Engaged Are Your Customers?
Request a 5 Point Social Network Analysis Report
for your business from SOS eMarketing

There are integrated eMarketing tools that must be used to generate leads from Google as well as direct and referral, these are:

1. Social Network Marketing Twitter and Facebook posts increase your rank on Google and, if used correctly, create a stream of referral leads
2. Search Engine Optimization (SEO) Increased keyword tags and content influences rankings on Google
3. Pay Per Click Advertising (PPC) Google Ad words programs help your Google rankings and increase qualified sales traffic
4. Business Influence Marketing LinkedIn group’s postings are seen on Google and refer business customers to your site
5. Blog Sharing Prolog, Digg, Delicious, Stumbleupon, Technorati, Reddit, Twitter, Facebook, YouTube are all effective referral sites and help rankings on Google as well as refer traffic to your site.

For more information on integrated eMarketing programs for small business contact SOS eMarketing.

David Schwartz
SOS eMarketing
Click to contact SOS eMarketing
760.345.5069
eMail sosemarketing@gmail.com

Facebook SOS eMarketing

Customer Engagement vs Customer Satisfaction

Posted on | March 8, 2010 | No Comments

Customer Engagement is when a substantial number of your delighted customers are proactive in promoting your company to others with similar needs and desires. It is not enough that they declare that they are willing to promote your business. Only when they go out to encourage others to beat a path to your door do they demonstrate that they have become engaged.

For organizations that have a good proportion of “Engaged Customers” exactly as defined above, there is a proven correlation between that measurement and their ongoing long term success. Simply put, engaged customers help you build your business. But, if you do not understand “Customer Engagement” fully then perhaps you have persuaded yourself that a good “Customer Satisfaction score will do. It won’t. Evidence shows that customers who are only ‘Satisfied’ are fickle. They churn rapidly & expensively. You have a lot more to do.

With social network marketing, everything changes and the playing field has been leveled. Social networks are the new name of the game and the game isn’t for kids any more. Facebook, with over 321,000,000 active users and Twitter with over 3,000,000 active users are becoming the world’s largest commercial marketplace for “permission based” social influence marketing, for those who know how to use it.

For those who want to increase their online sales, SOS eMarketing recommends social network marketing, also known as social media marketing or social influence marketing. Call it what you like, companies like Pepsi/Mountain Dew have chosen not to spend money on Super Bowl television ads this year, rather they have chosen to spend $20 million dollars on a social media campaign.

How Engaged Are Your Customers?
Request a 5 Point Social Network Analysis Report
for your business from SOS eMarketing

There are integrated eMarketing tools that must be used to generate leads from Google as well as direct and referral, these are:

1. Social Network Marketing Twitter and Facebook posts increase your rank on Google and, if used correctly, create a stream of referral leads
2. Search Engine Optimization (SEO) Increased keyword tags and content influences rankings on Google
3. Pay Per Click Advertising (PPC) Google Ad words programs help your Google rankings and increase qualified sales traffic
4. Business Influence Marketing LinkedIn group’s postings are seen on Google and refer business customers to your site
5. Blog Sharing Prolog, Digg, Delicious, Stumbleupon, Technorati, Reddit, Twitter, Facebook, YouTube are all effective referral sites and help rankings on Google as well as refer traffic to your site.

For more information on integrated eMarketing programs for small business contact SOS eMarketing.

David Schwartz
SOS eMarketing
Click to contact SOS eMarketing
760.345.5069
eMail sosemarketing@gmail.com

Facebook SOS eMarketing

Don’t Blame Retailers If They Don’t Stock All Your Products

Posted on | March 5, 2010 | No Comments

More than 95% of all U.S. products can not be found in local stores. Don’t blame retailers if they don’t stock all your products. Their shelves can only hold so much inventory. The manufacturers of top brands would like nothing more than to be available to anyone, anywhere at any time, where retail shelf space is concerned, it’s just not possible.

New products regularly move other products off the shelf. Even if retailers have carried all your best products in the past, they could be bumped at any time to make room for something new. Consequently, day after day millions of consumers leave their local stores disappointed, faced with the choice between substituting with another brand, searching store after store or calling on the manufacturer to point them in the direction of the nearest retailer carrying their product. More and more consumers are shopping online to find their favorite products.

Selling direct on the internet has been a viable alternative for over 10 years and many businesses, big and small have profited. But, the problem for manufacturers has always been to drive enough traffic to their website to make it all worthwhile without spending a ton of money in online and offline advertising programs.

With social network marketing, everything changes and the playing field has been leveled. Social networks are the new name of the game and the game isn’t for kids any more. Facebook, with over 321,000,000 active users and Twitter with over 3,000,000 active users are becoming the world’s largest commercial marketplace for “permission based” social influence marketing, for those who know how to use it.

For those who want to increase their online sales, SOS eMarketing recommends social network marketing, also known as social media marketing or social influence marketing. Call it what you like, companies like Pepsi/Mountain Dew have chosen not to spend money on Super Bowl television ads this year, rather they have chosen to spend $20 million dollars on a social media campaign.

Request a free 5 Point Social Network Marketing Analysis
Report for your business from SOS eMarketing

There are integrated eMarketing tools that must be used to generate leads from Google as well as direct and referral, these are:

1. Social Network Marketing Twitter and Facebook posts increase your rank on Google and, if used correctly, create a stream of referral leads
2. Search Engine Optimization (SEO) Increased keyword tags and content influences rankings on Google
3. Pay Per Click Advertising (PPC) Google Ad words programs help your Google rankings and increase qualified sales traffic
4. Business Influence Marketing LinkedIn group’s postings are seen on Google and refer business customers to your site
5. Blog Sharing Prolog, Digg, Delicious, Stumbleupon, Technorati, Reddit, Twitter, Facebook, YouTube are all effective referral sites and help rankings on Google as well as refer traffic to your site.

For more information on integrated eMarketing programs for small business contact SOS eMarketing.

David Schwartz
SOS eMarketing
Click to contact SOS eMarketing
760.345.5069
eMail sosemarketing@gmail.com

Facebook SOS eMarketing

Boomers Zero In On Social Networks

Posted on | March 3, 2010 | No Comments

By Marco R. della Cava, USA TODAY 

Social networking is fast becoming a staple for a growing number of adults as Web use surges. One-third of adult Internet users have a profile on a social networking site, up from 8% in 2005, according to the Pew Internet & American Life Project.

And though adults share some teen habits checking in with friends, planning get-togethers — they differ from the younger set in their desire to use the medium to meet new friends from across the country.

Currently, 16.5 million adults ages 55 and older engage in social networking, according to Internet monitoring site comScore. Facebook is seeing the most growth among users age 30 and older. MySpace, with 130 million users, is enjoying a surge among the 55-plus set, which total 6.9 million users and spend an average 204 minutes a month on the site. And in just one year since AARP.org unveiled its social networking platform, about 350,000 users have created 1,700 groups celebrating everything from gardening to social activism.

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Your Small Business Is A Superpower You Didn’t Even Know You Had

Posted on | March 1, 2010 | 1 Comment

Keeping it small and personal.

Social networks allow small businesses to outgun big businesses by how they speak to their fans, followers and customers.

If you’re a small business that means you’re agile, fast and passionate, now you just have to harness that power, leverage it to think small and get personal.

This becomes particularly evident in marketing. A small company with clear purpose can implement a plan rather quickly. For small business implementing a eMarketing plan and gauging success can be both rapid and direct.

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The Rules Of Customer Engagement On Social Networks – Facebook and Twitter

Posted on | February 25, 2010 | No Comments

By Jeff Sexton

What are the best ways to use social media on Facebook and Twitter to engage customers.

As much as we praise Google for having transformed our lives for the better, sometimes we all want answers that go beyond the right search query.  Sometimes we want to reach out to someone rather than something. But engaging in a conversation requires trust.  And just as no newsletter sign-up form or invitation should be without trust-building assurances and privacy statements, no social media invitation or landing page should be without its own persuasive and trust-building cues.

Read more

Customize What People See When They Land On Your Facebook Page

Posted on | February 22, 2010 | No Comments

Feb 17, 2010
Matt Silverman
Mashable Online

Facebook is known for its uniformity.  You can post all sorts of content, but the actual design and layout of your profile is the same as everyone else’s.

But with Facebook Fan Pages and the array of apps you can plug into them, there are a few ways you can customize what people see when they land on your Page.

You’ve probably seen custom Fan Pages like those of Best Buy and Victoria’s Secret.  When you land there, you start on what is essentially a mini website within Facebook, instead of the Page’s wall or feed.

These are often used to promote deals, call attention to new products, or simply welcome visitors with an attractive branded splash page. Anyone with a Fan Page can create one, but it takes a little effort.  Here’s how.

Add the Static FBML App

The tabs at the top of your Facebook Fan Page are apps.  Some, like your wall and photos are built into Facebook. Others are essentially plug-ins where fans can view external content, like YouTube videos, Flickr photos, etc.

The app you need for your custom page is called “Static FBML,” located here. If you’re logged into Facebook, you can add it to your Page.  It is essentially a blank canvas where you can add whatever content you want, including custom graphics and links via standard HTML. Read more

Facebook Now Drives More Traffic to Key Sites Than Google

Posted on | February 18, 2010 | No Comments

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What We Do + Contact Info

SOS eMarketing is an integrated eMarketing firm. We use a mix of strategic eMarketing tools and traditional marketing strategies to increase qualified website traffic and brand awareness.

We develop customized marketing and promotional strategies that integrate Business Blogsites, Business Influence Marketing, Social Influence Marketing, Search Engine Marketing, Email Marketing, Pay-Per-Click Advertising, Integrated Cross Media Sales Promotions, Branding and Integrated Marketing Communications.

Our industry expertise includes Specialty Coffee and Food, Security Technology, Industrial Manufacturing B2B and Consumer Products.

Contact:

SOS eMarketing

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760.345.5078 F

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Our Blogs

• Peets Coffee Offers It’s “Peetnik” Customers A Lively One-On-One Engagement Experience On Facebook
• Customer Engagement vs Customer Satisfaction
• SOS eMarketing: How eMarketing Works
• Don’t Blame Retailers If They Don’t Stock All Your Products
• Boomers Zero In On Social Networks
• Your Small Business Is A Superpower You Didn’t Even Know You Had
• The Rules Of Customer Engagement On Social Networks – Facebook and Twitter
• Be Direct With Your Customers
• Customize What People See When They Land On Your Facebook Page
• Facebook Now Drives More Traffic to Key Sites Than Google

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SOS presented a 3 hour interactive workshop at the Fancy Food Show. The workshop was entitled Sales and Marketing in a Down Market - How to Sell Value Not Price. For more information about SOS speaking engagements contact David at SOS.




SOS integrates traditional media such as in-store merchandising and POS displays. We have helped clients exhibit and attend GlobalShop, a world class tradeshow for the display and merchandising industry.

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