Hire a Co-Pilot to Take Your Social Media Marketing to the Level of Lead Generation

Posted on | January 11, 2012 | No Comments

How do you get more out of: Facebook, Twitter, Linkedin, YouTube, Blogging, Stumbleupon, Email/Constant Contact/Mail Chimp/etc., SEO, CRO, Mobile, PRLog, Google Adwords, Facebook Ads, Manta, Pinterest, Google+, Keywords, Slideshare, and more…including your traditional marketing?

Hire an e-marketing co-pilot like SOS eMarketing.

SOS eMarketing is a social media marketing specialist. We work with you and your staff to optimize your internet marketing efforts, build a greater awareness of your brand online, and funnel potential customers to your website.

It’s important to remember in social media marketing that the process isn’t over just because someone saw your posts, blogs, videos, emails or liked your website.

Consistent engagement of a fan base is the key to any successful online branding, but social media marketing can be utilized to reach past your existing followers and bring in new ones.

If you want to take your social media marketing to the level of lead generation, hire a co-pilot. Contact the social media marketing specialist, SOS eMarketing.

Contact:
David Schwartz
SOS eMarketing
www.sosemarketing.com
760.345.5069
davidschwartz@sosemarketing.com
Visit SOS eMarketing on Facebook and Twitter

Contact SOS eMarketing for more information about small business marketing, mobile marketing, internet marketing, blogging, branding, video marketing, luxury marketing, email marketing, social media marketing, Facebook Ads, Facebook Marketing, YouTube Video Marketing, Linkedin Marketing, branding, and integrated eMarketing

What do Starbucks & Ferrari have that you don’t have?

Posted on | December 29, 2011 | No Comments

The ability to market “passion” is the secret to how Starbucks and Ferrari achieve success.

The Starbucks and Ferrari brands represent unforgettable passion for performance, quality and customer experience.

While these two companies market luxury in different ways, they have much in common – they have mastered the art of marketing their passion.

Passion is the single most important factor for any successful business. Passion gives a business the driving force to market a unique selling proposition to stand out amongst the competition.

The ability to market passion is the secret to how Starbucks and Ferrari achieve success.

How they do it
Starbucks and Ferrari are examples of success born from passion. While selling entirely different products, both companies have a lot in common: Read more

Category: Ferrari Marketing, luxury marketing, Social Media Marketing
Tags: eMail Marketing > eMarketing > Ferrari Marketing > Integrated eMarketing > SEO > small business marketing consulting > Social Media Marketing > SOS eMarketing > Starbucks Marketing

If You Think There is no ROI to Social Media or That it is Just for Kids – Check This Out

Posted on | January 25, 2012 | No Comments

Almost two-thirds of U.S. adults use social networking sites, up to 61% a year ago compared to just 5% in 2005.

It’s no surprise that over 80% of Millennials (ages 18-29) use social networks; what is striking is how many middle aged and older shoppers are actively using social networks, including 62% of Gen X adults (34-45), 50% of Younger Boomers (46-55) and 43% of Older Boomers (56-64).

More and more shoppers are using social media to follow retailers. In fact almost one-third of online consumers in a recent survey said they visit official retail or consumer product company’s Facebook pages at least once a month, up over 12% from last year. Why? They’re searching for sales and promotions followed by seeking more information about a specific retailer or products (29%).

In-House Social Media Marketing vs Hiring Outside Specialist

Posted on | January 6, 2012 | No Comments

If you expect results quickly from your social media marketing, hire an outside specialist.
The question of managing your social media marketing programs internally or hiring a marketing specialist to develop and run social media efforts depends a lot on your staff core competency, company size, overall marketing budget, and objectives. Read more

Is blogging really effective? What results will we see?

Posted on | January 5, 2012 | No Comments

Nothing like some cold, hard data to prove a point. How does this sound?

The average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages.

HubSpot.com’s 2011 ROI Study shows that 69% of businesses attribute their lead generation success to blogging.

57% of businesses have acquired a customer through their company blog. The Nielsen Company shows that US internet users spend 3X more time on blogs and social networks than in email.

Inbound marketing, of which blogging is a crucial part, costs 62% less per lead than outbound marketing.

This sounds like a huge time investment. Who is going to write it all?

To determine how much time you’ll need to dedicate to your blog, you have to take a look at the competition. Are your organic competitor’s blogging twice a week? Multiple times a day? Not at all? To outperform them with your inbound marketing, you need to also outperform them with blogging. Read more

SOS e-Marketing: Background Checks Now Include Twitter, Facebook

Posted on | January 3, 2012 | No Comments

Surviving Social Media Background Checks

By Al Farnham

Surviving a background check just got tougher. And it’s soon going to get harder still, as Internet search technology grows more sophisticated: Employers have started scouring the web—social networking sites in particular—to check up on potential hires.

If you’ve ever posted anything that suggests you might be somebody who likes a racist joke, drinks too much booze or maybe is a bit too fond of guns—these all can be grounds for an employer telling you, “Thanks, but no.”

And it’s all perfectly legal.

Social Media Marketing for Property Managers and HOAs

Posted on | December 20, 2011 | No Comments

Currently, people shop online for houses and property rentals as they shop for other items. Having a presence on Facebook and other social media makes your community more “searchable.” As a result, your community’s social media pages promote the values of your properties!

So what does all this mean for community associations?

Social media, websites, blogs, Facebook, Twitter, Linkedin, YouTube, eMail marketing have become attractive tools for Property Managers and HOAs as a means of conveying important information, and they also invite participation and overall community building.

Social Media is great for shooting out bits of information quickly: meeting date reminders, spotlights on successes, community events and so on.

Some social media sites such as Facebook and Twitter allow a forum for member questions, comments, and relevant postings. Social media entices participation from members who appreciate the ability to instantly post on the go. Read more

The Top 10 tech trends for 2012 According to Pete Cashmore – Mashable CEO

Posted on | December 19, 2011 | No Comments

By Pete Cashmore, founder and CEO of Mashable Special to CNN

CNN) – From the continuing rise of tablet devices to the daily-deals craze and the return of the Internet IPO, 2011 has been a transformative year for technology.

The pace of change has become blisteringly fast, with traditional industries — bookstores, video-rental chains, newspapers — crumbling more quickly than we could have imagined.

Predicting what will happen in 2012, therefore, is a shot in the dark: A year is virtually a lifetime in the digital era. And yet we can at least make a guess at what will happen in the early part of next year simply by looking at the trends that are shaping the latter half of this year.

Here’s my best estimate of some of the innovation we’ll see in 2012:

Intentional Marketing vs Accidental Marketing

Posted on | December 12, 2011 | No Comments

Marketing Accidents Waiting to Happen (and how to avoid them)

Acting on Incomplete Information
Example 1: Some companies build their marketing plan with only major holidays in mind. What they may not realize is that non-holiday days can be just as important — maybe even more.

Example 2: If a marketing plan has more up years than down years, will it come out ahead? Many companies assume so, but that’s not always the case.

Overreacting to recent events
Example 1: Turbulent economic times may cause many companies to cling to safe but outmoded marketing such as direct mail and trade ads or not promoting at all — but that can bring its own risks.

Example 2: It can be difficult to find perspective in a world of 24/7 marketing information on the internet.

The Dangers of not acting at all
Read more

How to Measure Social Media ROI Like the Experts

Posted on | December 2, 2011 | No Comments

Posted by Corey Eridon

When getting started with social media, it’s fun to watch your follower and fan count grow, see how many re-tweets you’re getting, and watch how much people are commenting on Facebook posts. Look at all that reach! Look at all that engagement! This is how you get your content into cyberspace!

That’s all true, and all important to monitor. But how does it fit into your larger sales and marketing strategy? If you — or your boss — is starting to ask that question, it’s time to start analyzing some more data points in your social media strategy and integrate that information into the bigger marketing picture. Let’s take a look at 5 crucial pieces of data you should collect when measuring and evaluating your social media strategy to help you achieve your sales and marketing goals.

5 Concrete Metrics to Measure Social Media ROI

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