Red Bull: The Stuff of Beverage Marketing Legends
In hot clubs and trendy bars Red Bull supplies branded cooler and other POS items. Red Bull has an aggressive international integrated marketing campaign, the numerous sponsored activities range from extreme sports like windsurfing, snowboarding, skateboarding, wakeboarding, cliff-diving, surfing, football and Formula-1 racing, to art shows, music, and video game brand placement and original video game content.
Food Marketing Done Unconventionally
Like every other category, the beverage market has been pounded by the recession, with 2008 marking its first volume decline on record as consumers buy fewer bottled beverages. Still, thousands of products continue to launch each year, making it one of the most competitive categories around. Backed by smart marketing strategies, some drink brands are breaking away from the crowd and amassing loyal consumer bases.
Working The Fancy Food Show To Your Best Advantage
With a pre-show and post-show integrated eMarketing strategy, and with good follow-through, you will be able to work the Fancy Food Show to your best advantage.
Peet’s Coffee & Tea: Expert Coffee Marketing Utilizing eMarketing and Integrated Marketing Techniques.
Peet’s Coffee grossed $250 million in 2008; with 7% revenue growth in the first quarter of 2009. It’s easy to see why so many other businesses in food and beverage marketing try to emulate Peet’s Coffee & Tea’s coffee marketing at its finest.
Celebrity Chefs Set Standard for Food Marketing and eMarketing
Answer to “What is it that makes celebrity chef brands resistant to recessions?”
