When a Band is a Brand: About The Rolling Stones Lips and Tongue Logo

Posted on | April 16, 2010 | 2 Comments

sos emarketing, emarketing, integrated marketing, internet marketing consultant, small business marketing consultant, small business marketing consulting, business social marketing, social network marketing, coffee marketing, food marketing, gourmet marketing, luxury marketingThe Rolling Stones Tongue was first designed by pop artist, John Pasche in 1970. The pop art design excellently showed off Mick Jagger’s well known lips and the band’s rebelliousness and has been in use by the Rolling Stones ever since.

Pasche was asked to produce the logo after Rolling Stones lead singer, Mick Jagger asked the Royal College of Art in London in 1969 to help him find a design student. The Rolling Stones had been frustrated by the bland and boring designs offered by their record label Decca Records. Subsequently, Jagger visited Pasche’s degree show and this led to discussions for a logo and other work for the Stones’ own label, Rolling Stones Records, after the group’s contract ended with Decca Records in 1970.

The Rolling Stones original logo of the lips and tongue – one of the most well known logos of rock and roll, is now in the Victoria and Albert Museum Collection.

Stones logo "camera-ready art"

Stones logo "camera-ready mechanical art" - Base art is an inked drawing of the black "plate", overlay is for the red "plate". Composite comp shown above in vintage black & white photo.

The logo was purchased by the Victoria and Albert at an auction in the United States for $92,500. The Art Fund contributed 50% towards the total cost of the well known rolling stones lick logo.

David Barrie, Director of The Art Fund, said: “This iconic logo, first used on the Stones’ Sticky Fingers album, is one of the most visually dynamic and innovative logos ever created. Designed in the UK by a British artist for one of the country’s most successful groups of all time, it’s wonderful that it has now found a permanent home in London, where the band was originally formed.”

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2 Responses to “When a Band is a Brand: About The Rolling Stones Lips and Tongue Logo”

  1. Tweets that mention When a Band is a Brand: About The Rolling Stones Lips and Tongue Logo | SOS eMarketing -- Topsy.com
    April 16th, 2010 @ 9:52 am

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  2. Irving Wasselman
    April 16th, 2010 @ 10:32 am

    Great logo of all time. At the time it was outrageous, now sedate and cartoony but is known worldwide for the Rolling Stones. This logo will probably live on past the time of the Rolling Stones, like the image of elvis.

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