How Trader Joe’s Uses Social Media By Doing Nothing
By Arielle Patrice Scott – Trader Joe’s has captivated the hearts of young people. Gen Yer fans have created entire Ning networks, Facebook pages and unofficial YouTube commercials all to show their TJ love. The incredible aspect of Trader Joe’s and their strong social media presence is they are doing little to nothing to encourage it. In [...]
Socially Conscious Marketing: Green Mountain Coffee
Author: Stephanie Larkin - Pick the best coffee beans available all over the world, roast them to perfection, season with an advanced social conscience and a mission to help change the world, flavor with a very savvy sense of marketing and business and you might end up with one of the most successful specialty coffee businesses [...]
Modernist Furniture Design – Timeless Classics
Author: Mikey G - Prior to the modernist design movement, functionality took a back seat to the appeal of popular ornamental furniture styles. The modern movement reintroduced simple efficiency and originality to the home furnishings marketplace, and innovation to home decor. Modernist design schools like Bauhaus and Werkbund revolutionized home furniture. By investing in the creativity of [...]
What does your social media marketing say about your business?
Social Media Marketing isn’t kid stuff. The people who run your social media marketing campaigns and what they post on a day-to-day basis say everything about your company to your customers, business partners and competitors. Social media is different than traditional marketing and requires a mixed set of professional skills including marketing, PR, advertising, sales promotion, [...]
