Neiman Marcus Aims To Deliver Multichannel Luxury Service
eMarketer interview with Michael Crotty, Senior Vice President, Marketing Programs and Customer Insight, Neiman Marcus Group Services. Michael Crotty oversees marketing for Neiman Marcus stores, catalogs and NeimanMarcus.com. Here he discusses how Neiman Marcus delivers a superior customer experience across all its sales channels. “We’re much more focused around a lifestyle and an interest in [...]
2011 Marketing Planning Checklist – Aim at Something and You Will No Doubt Hit It
For all business owners, large or small, writing a yearly Marketing Plan that identifies what you’re hoping to accomplish, and how you will go about doing so, is the foundation for all that you do that year.
What’s Wrong With Wine on the Web
Confusing sites, poor inventory and iffy delivery are rife among online wine stores — how to fix them. From the Wall Street Journal. Story by DOROTHY J. GAITER and JOHN BRECHER - Wine on the Web is beginning to drive us crazy. Wine merchants are increasingly splitting into those who take online shopping seriously and those [...]
Costco’s email marketing playbook: how to encourage purchases every time
Costco is one of my favorite brick and mortar stores. I go in to buy a few things and come out quite a few dollars later with a cart full of products I didn’t know I needed. I’m not the only one. If you look at most of the people in the checkout line, their [...]
