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Walking the Tightrope of the Constant Flow of “Newness”: Five Key Differences Between Social Media and Traditional Media Every Marketer Should Know
Here are at least five key differences about social that every marketer should bear in mind: 1) Forget one-size-fits-all messages targeting “lowest common denominator” audience. Recognize that fragmentation is here to stay, and embrace it at every step. 2) Frequency and freshness of content matters more than production values. Increase your execution capability and move [...]
e-Commerce Retailers: Are You Ready For Cyber Monday?
Cyber Monday is a marketing term for the Monday immediately following Black Friday, the Friday following Thanksgiving Day in the United States. The term made its debut in 2005 in a Shop.org press release entitled “‘Cyber Monday’ Quickly Becoming One of the Biggest Online Shopping Days of the Year”. This year, Cyber Monday falls on November [...]
Clever Marketing from Whole Foods Markets
By John Taylor Whole Foods Markets throws the best happy hour in town and nobody knows. Every other Friday, from 5 to 7 p.m., for just $5, smiling Whole Foods employees will serve you five appetizers paired with five different wines or beers. Of course they’re trying to sell you something. It’s called “Five After [...]
Post-recession Marketing: Addressing a New, More Mindful Consumer
By: Benoît Tranzer As economies recover around the world, global marketers face new challenges in relating to consumers. A new post-recession era is dawning. Consumers have revised their priorities, and advertising needs to speak differently to these consumers in the years to come if brands are to survive and thrive. What we are seeing in [...]
Whole Foods Markets Posts Sales, Profit Gains Up 57%
By SN Staff AUSTIN, Texas — Whole Foods Market said its fourth-quarter net income rose about 57%, to $57.5 million,. Total sales for the 12-week quarter, which ended Sept. 26, were about $2.1 billion, up 15%. For the full fiscal year, net income was up 67.5%, to $245.8 million, on sales gains of 12%, to [...]
To Sell on Amazon or eBay That Is The Question?
By Steve Lindhorst Selling on eBay and Amazon –12 Points of Comparison By: Steve Lindhorst Many eBay sellers have wondered if it’s really worth selling on Amazon. Some feel there are too many rules and it wouldn’t be worth the effort. We’ve chosen a dozen points of comparison that may help sellers make a decision. [...]
Amazon Fresh: Will The Grocery Delivery Go National?
By Eric Engleman Amazon.com’s steady expansion of its Amazon Fresh Amazon grocery delivery service in Seattle is raising the question of whether the e-commerce giant will ever go national with the business. By doing so, Amazon would position itself to grab a piece of the multibillion-dollar U.S. grocery industry. But there are dangers. The landscape [...]
50 Places Groceries Are sold Online
Grocery shopping can be tedious, but as with almost everything else under the sun, the web offers solutions to help alleviate that. Online grocery shopping got a shaky start during the first web bubble, but now it seems to be getting bigger and far more specialized. Here are 50+ online grocers specializing in everything from [...]
Twitter Tips: 5 Proven Ways to Get Retweeted
1. Time and day matter. Zarrella’s research shows that to increase your chances of being retweeted, you should Tweet your links in afternoons, evenings and on weekends. More specifically, Friday yields the highest number of retweets, while retweeting occurs much more frequently from 3 p.m. to midnight. Click here for rest of article
