Google Ate My ROI
Recently, an email inquiry came in from a CEO that said, “Can you guys help me? Google ate my ROI”. What this means is the CEO’s business is spending lots of money on Google Adwords pay-per-click advertising and there is too little return on investment. The worst part is that the CEO isn’t sure if [...]
Audi Uses Viral Marketing To Get Free, Word-of-Mouth Advertising
Since 2008, Audi’s marketing objectives have been to increase brand awareness and sales in a down economy, taking advantage of the fact that most marketers cut back on marketing during a recession. To do this, Audi has used several “unorthodox” viral marketing campaigns worldwide.
E-Street E-Marketing Insider from SOS
It’s no longer important that you are just online. What is important is how good a job you are doing to improve customer satisfaction, lower costs, and increase revenues. e-Street gives you the inside buzz on e-Marketing in a concise “Executive Summary” format. It helps you stay ahead of the competition and focuses on all [...]
