Engaging Social Media Marketing
Engaging social media, the same as in social face-to-face, requires a high level of “personality”. This means communicating a sense of sincerity about your brand (or yourself) to your fans and followers as well as the occasional product promotion.
Sales And Marketing In A Down Market: How To Sell Value Not Price
Premium and luxury brand marketers are now facing their biggest challenge in decades: How to resist degrading their brand by selling price in a sustained down market.
Ferrari Marketing Analysis Reveals Strengths and Weaknesses for the Luxury Brand Marketer
For any luxury brand marketer, Ferrari represents a benchmark standard for branding and marketing. Here is a SWOT analysis of the the brand. How does your brand compare?
Marketing:To Mobile or Not to Mobile, That is the Question
Recently, in a brainstorm with a large group, thinking of ways to bring a new campaign idea to life. During a pause in the discussion, one of the participants said how surprised he was that no one was including mobile ideas, especially considering all the talk they’d been hearing about how mobile is growing so quickly. [...]
Mobile Marketing and Advertising Top Resource Questions
You’re hearing it a lot lately – on Facebook, Twitter, national business publications, and even in daily news media – Mobile Marketing is becoming THE way to advertise; it’s often touted as the best direct marketing method available today. So now you’re wondering – “What exactly is mobile marketing? Are they right? Should my business [...]
How To Reach 99% of Your Market
Get your point across to any personality type by answering four simple questions. Prospects can be segmented into four categories–each of which has its own perspective or question it asks when processing a message. If you answer each of those four questions in your marketing, you’ll reach 99% of all audiences successfully. There are four [...]
The dirty little secrets of search. – J. C. Penney’s shows how a company can rise in Google’s results by violating Google’s rules
By DAVID SEGAL The New York Times Someone types the word “dresses” and hits enter. What will be the very first result? There are, of course, a lot of possibilities. Macy’s comes to mind. Maybe a specialty chain, like J. Crew or the Gap. Perhaps a Wikipedia entry on the history of hemlines. O.K., how [...]
SOS eMarketing Internet Marketing Troubleshooting Offer
Whether it’s how to monetize Facebook, increase shopping cart sales conversions, or get more email marketing click-throughs we’ve done it.
Internet Marketing Troubleshooting: Cut Marketing Costs And Increase Sales
While cost and ROI are discussed, we usually analyze the marketing media mix and recommend internet marketing media to replace traditional media, in most cases. Internet marketing is more effective and costs less than traditional marketing.
How To Get The Most Out of Twitter
Think Twitter isn’t good for business. Think again! People with whom you have more in common will be interested in your business products and or services. Over time a trust level builds and your followers will become loyal customers. Twitter has just published new figures showing that it now has 200 million registered users. Estimates show [...]
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