Texting is Hot and it Brings In The Eaters
By Denise Shoukas The way businesses and organizations communicate with their customers or members has evolved. Postal mails, newsletters, and printed ads are being replaced by emails, but the speed and convenience of email communications has created breeding grounds for unsolicited messages and overabundance of volume. Mobile text messaging has emerged as a new way [...]
How SOS eMarketing Makes Money For Our Clients
SOS eMarketing consistently achieves a return on our clients’ marketing investment of at least 36% when an integrated e-marketing program is implemented.
Starbucks Coffee Marketing: The Rules For Building A Consumer-Based Business Are Changing
CTV News Howard Schultz once dismissed instant coffee as too lowbrow for his premium Starbucks Corp. Now, the chief executive officer of Starbucks is selling $300-million (U.S.) a year of Via instant coffee and planning an aggressive expansion of his consumer product lineup that will take the Starbucks brand much deeper into grocery store aisles. [...]
Small Business Marketing: Take A Bigger Piece Of The Market Pie During A Shrinking Economy
There is no better time to expand your market share than in a shrinking economy.
Luxury Marketing: The Value of Value
From: Wikipedia The value of a product is the mental estimation a consumer makes of it. Formally it may be conceptualized as the relationship between the consumer’s perceived benefits in relation to the perceived costs of receiving these benefits. It is often expressed as the equation: Value = Benefits / Cost
Internet Marketing: Our Take On Using Facebook Ads
By David Schwartz Facebook Ads are basically a pay per click auction, like Google Adwords. Facebook advertisers can reach the exact audience they want with relevant targeted ads. You decide how much you want to pay based on a suggested price range supplied by Facebook. This range is based on the demographics you choose and the current [...]
Small Business Marketing: Five Signs You Need a Marketing Makeover
By Susan Gunelius If you can identify any of these red flags, then it’s probably time to retool your business’s marketing strategy. Your business is rolling along and you think your brand strategy is working. But is it? Are your marketing messages driving the results you need? If not, it might be time for a [...]
Luxury Marketing: Sell Value, Not Price
Successful luxury and specialty brands sell value, not price.
Why a Social Media Marketing Agency Can Help Your Brand Online
by Matt Rhodes There are strong, pragmatic reasons for working with a social media agency: 1. When you start engaging online a different set of marketing skills are required.
Luxury Marketing: The 10 Core Brand Values Needed For Success
Author: Dr. Dan Herman 1. A luxury brand is first and foremost a product and/or service of superior quality (a quality gap from competitors is recommended but not mandatory). 2. The products and services are not designed and planned according to consumer tastes and expectations, even though they appeal and cater to sometimes-hidden deep-routed desires. [...]
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