Neiman Marcus Heralds New Collection On Facebook
By: Lauren Indvik Following the successes of sister store Bergdorf Goodman’s Facebook campaigns, Neiman Marcus is launching a Facebook contest to herald the launch of celebrity stylist Rachel Zoe’s new collection on its website.
Integrated E-Marketing Works
Integrated Marketing: The 6 Fundamentals Fundamental 1: Integrated Marketing Starts With the Customer When I ask marketers to define “integrated marketing,” the word “multichannel” typically comes up very quickly. Many marketers believe that integrated marketing is about message and content consistency across channels. Other marketers take the multichannel idea a bit further, emphasizing that [...]
You Love Google But What Does Google Love?
You love Google but what does Google love? Google likes frequently updated content. Google hates stale sites. Google loves sites that “add value” to the Internet by providing content that answers people’s questions. Google likes a site with useful articles that readers will love. Google loves links to every page on your website, not just the [...]
Case Study: Our focus on Social Media Seems to Have Paid Off
Longboarding – longboarders from Original Skateboards. For many organizations, the CEO is also the chief sales person. That was the situation with Scott Imbrie, CEO of Original Skateboards. Eight years ago, he started a skateboard company with his brother using their would-have-been college funds. “For six years, we generally broke-even. While we were growing the [...]
What is Your Customer Engagement Style? Who Are You? What Do You Want to Say? How Should You Say It!
Matthew Latkiewicz What’s your customer engagement style? Are you strong or sassy? Independent or group-focused? When someone replies you on Twitter, do you respond immediately or wait a couple days? These questions are actually important to consider. Why? Because customer engagement encompasses your company’s customer service, support, and marketing. It also deals with your [...]
Marketing Is A Lot Like Dating – Finding Mr./Ms. Right
When it comes down to it, marketing is a lot like dating. Think about it: you meet, you discover shared interests (“I need that product/service,” “Hey, we’re really good at that service/product”), you ask around about your potential partner and, ultimately, you discover it’s a long-term match or you move on to find a better fit. [...]
“Go Forth and Publish – Small Business Marketing”
Facebook Ads, Facebook Marketing, YouTube Video Marketing, Mobil Marketing, Social media marketing, email marketing, e-mail marketing, eMarketing, internet, marketing, consultant,Internet, Marketing, Strategy,Marketing, Planning,marketing, strategies, small business, marketing consultant, small business marketing consulting, SOS eMarketing, SEO, SEM, SMO
Five Ways Facebook Will Increase e-Commerce Conversion Rates
Facebook Ads, YouTube Video Marketing, Mobil Marketing, Social media marketing, email marketing, e-mail marketing, eMarketing, internet, marketing, consultant,Internet, Marketing, Strategy,Marketing, Planning,marketing, strategies, small business, marketing consultant, small business marketing consulting, SOS eMarketing, SEO, SEM, SMO
What Is A QR Code and Why Should I Care About It?
Facebook Ads, YouTube Video Marketing, Mobil Marketing, Social media marketing, email marketing, e-mail marketing, eMarketing, internet, marketing, consultant,Internet, Marketing, Strategy,Marketing, Planning,marketing, strategies, small business, marketing consultant, small business marketing consulting, SOS eMarketing, SEO, SEM, SMO
Marketers Realizing the Importance of Content and Interactive Advertising
by Les Luchter Marketers realizing the importance of content and interactive advertising. Marketers are budgeting more for goal-driven social media and mobile apps, as well as site content, and less for “one-way advertising,” to drive inbound traffic to website. As part of its wide-ranging study, “Competitive Strategy In the Age of the Customer,” Forrester said that [...]
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