SOS Custom e-Marketing Plans – The Best Way To Get There
SOS provides custom, detailed, actionable, and results-oriented eMarketing Plans
Social media engagement must enable business success
If you tie social media to our business priorities and objectives and demonstrate how engagement will enable progress, you will win every time. Social media must be an enabler to our business, just show me how.
80% of B2B Businesses With 100+ Employees Are Using Social Media For Marketing
Social media is an increasingly important tool being used by companies to interact with current and prospective customers, employees, and other stakeholders. Indeed, 80 percent of businesses with more than 100 employees are using at least one social media tool for marketing purposes. When it comes to social media, however, business-to-business (B2B) companies have some [...]
How General Electric Used The Internet To Grow Business
“The internet proved to be a phenomenal tool for delivering products and services to GE customers.” – GE VP & CIO, John Seral In 1999, GE embarked on a strategic planning exercise known as Destroy Your Business (DYB). Each unit of the organization visualized how it might be crushed by the dotcom juggernaut, on former CEO [...]
B2B Social Media Marketing Expected To Quadruple by 2014
In this day and age you must do whatever it takes to get more brand exposure. Why not use free social media tools? Often B2B firms aren’t as active in their social media activity as they could be. Only 32% engage on a daily basis, compared with 52% of B2C firms. 36% of 828 companies [...]
Get Better At e-Mail Marketing
You work hard to get an email campaign together, you send it out and then you find that the results were not what you were hoping they would be How to get better responses from your eMaril blasts: 1. Content: Good subject lines and emails that are relevant to the recipient are most important. The [...]
How Business Bloggers Create Value and Conversions
Creating value with your business blog is not always easy. But every reader who comes across your business blog has a problem, and if you can help them solve it, will come back again and again for your trusted advice. Once you’ve identified the people you want and need to reach with your business, then [...]
An Increase In Blogging Means Business
The percentage of US companies that use blogs for marketing purposes will rise to 43% in 2012, from 34% in 2010. This forecast reflects the increasing use of blogs by media companies, marketers and other businesses such as retailers, B2B firms, academic institutions and government agencies. Blogging has been around for well over a decade—an [...]
Facebook Is A Treasure Trove For Marketing, But Are You Posting Blindly On Facebook?
Facebook’s ability to reach almost anyone at almost any time, makes it a great platform for marketing. Use our insights to help you market your product or service at the right time and get results. Facebook marketing is the one of the most cost efficient and effective ways to increase traffic to your website. On [...]
Many Business Executives Don’t Know The Difference Between SEO and REO Speedwagon
By Scott Buresh It’s sometimes easy to forget that a majority of people don’t really know how useful Search Engine Marketing is in B2B marketing on the Internet, and what a valuable Internet marketing tool SEO can be. However, the fact is that a disturbing number of business executives could not tell the difference between [...]
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