Old School -VS- New School Marketing
Old School Marketing -VS- New School Marketing Friends & Family -VS- Attraction Marketing Warm List -VS- Capture Pages 3 Foot Rule -VS- List Building Networking -VS- Internet Marketing Prospecting Strangers -VS- Web 2.0 Buying Leads -VS- Automated Sales Funnels Golf & Dinners -VS- Brief & Pragmatic Meetings Few Competitors -VS- Hundreds of Competitors Proof of [...]
Facebook, Twitter, Linkedin and Your Small Business
Small businesses are doing it. Two-thirds of business people now say they use a social networking site like Facebook, Twitter and LinkedIn to promote their businesses. This is more than double the percentage of businesses that reported social networking site usage in 2008, according to a new survey released recently by the Pew Research Center. [...]
SOS e-Marketing: Online Marketing Isn’t Rocket Science…But it is a Science!
To make online marketing work you need to know the formula, how to get the search engines to find your site…
SOS e-Marketing: Why It Matters That Amazon Can’t Manufacture A Kindle In the USA
Source: Steve Denning, Forbes Some American corporate executives are focusing attention on increasing short-term profits by cutting costs and causing whole industries to disappear. The companies that supply components to manufacture the Kindle did exactly what business school professors and the best management consultants would tell them to do, improve profitability by focusing on those [...]
“Our clients see constantly improving, measurable results” – David Schwartz, SOS e-Marketing
Before You Launch Your Next Marketing Campaign – The 7 Deadliest Marketing Mistakes
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There is a Fine Line Between Fishing and Just Standing on the Shore Like an Idiot
If you want to catch some big fish, you’ve got to use the right bait. It’s official: Social Media Marketing is now well beyond a passing marketing fad. Amid this environment, marketers find it increasingly challenging to differentiate brands, products and messages. The push for a constant flow of newness is becoming a key operational [...]
SOS e-Marketing: Attracting Followers Who Become Loyal Customers
Attracting Followers on Facebook and Twitter Now that you’ve learned how to locate and add new friends, you’ve got the easy part covered. You find and you follow, authentically attracting followers requires more skill, finesse, communication and content. Studies have shown that the more you tweet, and post, the more likely you are to attract [...]
SOS e-Marketing: “Mistakes I’ve Made A Few”
With the economic downturn and the mass hysteria, it’s all too easy to make some deadly mistakes that cost you business. 1. Watching and listening to too much media. The problem with this pattern is that you are contaminating your consciousness with fear and negativity. This lowers your energy and makes you less attractive to your [...]
The Future of Social Media is About Math, Metrics and Monetization
Source: Jamie Turner First the bad news: If you are going to calculate the ROI of your social media campaign, you’re going to have to know math. That may come as a disappointment to people who thought social media was only about accumulating Twitter followers or monitoring Facebook Likes, but it is true. The future [...]
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