SOS eMarketing: We push the e-mail marketing envelope

Danielle Hickey E-mail marketing has grown over time to become one of the most cost-effective methods of marketing used today. The ability to send large quantities of e-mail at almost no cost is the absolute best form of internet marketing there is. Producing consistent, predictable results at the push of a button is the dream [...]

SOS e-Marketing: Five e-Mail Marketing Steps to Avoid

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Facebook’s New Advertising Strategy Is Brilliant and Unexpected

By: Todd Wasserman Facebook and Google get compared a lot these days, but with its new advertising strategy, Facebook is adapting Google’s ad strategy to its social media. Improving advertising on the popular social network is not a new or particularly innovative idea. The transition from advertising as a message-delivering medium to a platform for [...]

In 2010, Food and Beverage Online Retailers Took in $36.4 Billion From Oct. 31-Dec. 24th. Better Online Sales Expected During 2011 Holidays.

By Timothy Williams New York Times Online sales increased more than 15 percent in the 2010 holiday season, according to data released by SpendingPlus, confirming the growing importance of Internet commerce during retail’s most lucrative time of the year. Retailers online took in $36.4 billion from Oct. 31 to Dec. 24, 2010, compared with $31.5 [...]

SOS eMarketing – MedTech/Personal Care

SOS eMarketing – Food & Beverage

Companies Don’t Hire Us to do Social Media and e-Marketing, They Hire us to Directly and Positively Affect their Bottom Line

Companies don’t hire us to do social media and eMarketing, they hire us to directly and positively affect their bottom line. To attain consistently outstanding results for our clients, SOS eMarketing relies on a defined strategy to build brands, generate sales and measure results. For instance we might recommend that a client run ads on [...]

SOS e-Marketing: Coca-Cola and Starbucks Highest ‘Likes’ on Facebook

If you think Facebook isn’t A great way to promote your company, take a look at who the 10 most popular Facebook brands are – ranked by engagement on Facebook. Last week, Facebook unveiled a new public metric to gauge the success of a Facebook Page beyond its Like count. The feature, called “People Talking [...]

Now is the Time to Cut Back on Traditional Marketing & Gain Ground on Your Competitors

Now is the time to cut back on traditional marketing and gain ground on your competitors. There are some things you should consider and evaluate to help you keep your marketing program on track, even in a bad economy. Times like these present companies with opportunities to gain ground on their competitors. Some of your competitors [...]

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