SOS eMarketing: How Kellogg’s Overtook Post Cereals During the Depression
Not all was gloom and doom during the Great Depression. It was a time when those who knew what they were doing made great economic strides and the very nature of the depression itself was an economic boon for them. It was a time when several companies benefited from aggressive marketing while their rivals cut back. A good example of [...]
ROI Comparison Across Media Channels – eMail Marketing Wins By a Landslide
eMail Marketing returns $42 dollars on the dollar. Internet Search SEO returns $22 dollars on the dollar. Social Media returns $12 dollars on the dollar. Mobile Marketing returns $10 dollars on the dollar. Newspaper Ads return $12 dollars on the dollar. Magazine Ads return $10 dollars on the dollar. Direct Mail returns $7 dollars on [...]
David Schwartz/SOS e-Marketing 2012 Business Forecast – My predictions
RETAIL – Look for 10% growth in 2012 Consumer confidence will rebound in coming months, especially if there is more stability in the stock market, less fighting in Congress over President Obama’s jobs bill and a resolution to debt problems in Europe. Plus, we’ve recently seen a disconnect between consumer confidence and actual spending. For [...]
SOS e-Marketing: Google+ Brand Pages Are The ‘Wild West’ for Now!
By: Todd Wasserman First, the good news for marketers about Google+: It’s incredibly easy to set up a brand page there. Now, the bad news: It’s incredibly easy to set up a brand page there. Although there’s a verification system in place, I was able to create a fake Coca Cola page in a few minutes. The [...]
Increasing Your Rate of Conversion Will Result in a Greater Return on Investment (ROI)
If you are an ambitious, entrepreneurial company looking for growth and Google dominance in 2012, then the information below has been written exactly for you. Increasing your conversion rate will result in a greater return on investment (ROI) As a small business owner, your number one priority has to be the acquisition of new customers. [...]
