How Trader Joe’s Uses Social Media By Doing Nothing
By Arielle Patrice Scott – Trader Joe’s has captivated the hearts of young people. Gen Yer fans have created entire Ning networks, Facebook pages and unofficial YouTube commercials all to show their TJ love. The incredible aspect of Trader Joe’s and their strong social media presence is they are doing little to nothing to encourage it. In [...]
Luxury Marketing – The Ferrari Marketing Strategy is Passion for Speed, Engines, Racing, Design
goteam.com
Ferrari is a myth and a legend in the automotive industry.
The Ferrari tale is one of an astounding and unique worldwide success.
An unparalleled one.
Ferrari success cannot be measured in terms of revenues and sales, or in terms of market capitalization. Ferrari never made an IPO and is not even quoted in any stock exchange market. [...]
“We don’t need no stinking Google Analytics!” Well, yes you do if you have a business website.
Articlesbase.com
Well, you do if you have a business website. Google Analytics are industry standard and provide the best and most complete metrics for traffic and marketing analysis as well as Adwords and eCommerce conversion integration. Google provides free Analytics code for most websites and eMarketing blogs.
e-Marketers Should be Creating Campaigns That Bring Search and e-Mail Marketing Together. A Tightly Aligned Campaign on Search Engines and e-Mail Will Generate Sales.
Karen J. Bannan
Search Engine eMarketing Professional Organization (SEMPO’s) sixth annual State of Search Engine Marketing Report, released in March, the search market is expected to continue to soar in 2010. The report, based on a global online survey of more than 1,500 marketers and agency respondents, estimated that the North American search engine marketing industry [...]
Nurturing Social Media Relationships Online With Thoughtful, Valuable Interaction That Benefits Business, Brand, Customer, Peers, and Prospects
Brian Solis
Social media is reinventing marketing, communications, and the dissemination of information. While businesses now have access to these rich channels, the true promise of social media lies in the direct connections between people who represent companies and the people who define markets of interest.
ECommerce Websites saw 15% Boosts in Sales in April – Small Business Owners That Only Run Brick and Mortar Operations May Want to Consider Starting up an ECommerce Website
DeLuxe Small Business Blog
MasterCard; Small business owners that only run brick-and-mortar operations may want to consider starting up an ecomerce website according to the MasterCard Advisors’ Spending Pulse report, ecommerce sales are on the rise.
Measuring Social Media ROI – Finding Trends and Tracking Them Back to Their Point of Origin is the Key to Measuring ROI.
Christina Warren
Individuals and businesses want to be able to measure the ROI of their social network marketing strategies and campaigns, but they don’t know where to start.
Companies and executives are finally beginning to really jump on the social network marketing media bandwagon, and that’s fantastic. However, for social network marketing to fully work (for everyone), businesses and [...]
Easy Steps to Brilliant Blog Posts – a Basic Proposition and a Compelling Hook Will Help Guide You
by Jill Chivers
Write a draft headline. You’ll come back to it at the end, and it may very well change and evolve. But a basic proposition and a compelling hook will help guide your content.
Make sure you have only one idea per post. Our first draft post had about 47 ideas in it. This turned out [...]
When You Can’t Make Them Drink: Make It Brain-dead Simple for Your Customers to Buy
Author: Weston Lyon
Too often we get too fancy with our customers. They are looking for a simple solution to their problem, while we’re looking to impress them with our expertise, elaborate marketing pieces, and or new widget.
They just want the solution. You have it, but you’re getting in the way of the sale. One place [...]
An E-Marketing Plan is The Gear That Drives Sales
For information on eMarketing, social network marketing and social media in general:
SOS eMarketing
David Schwartz
760.345.5069
sosemarketing@gmail.com
