Prepare For Record Holiday-Season Sales For Online Retailing
Author: Mohit Bhardwaj Online retail sales during the 2009-2010 holiday season have recorded a remarkable growth as compared to overall sales in the retail market. A steadily improving market condition, better supply-chain management and additional benefits on online shopping have together played a major role in swinging shoppers’ preferences towards online stores.
According to a report published by National [...]
How Starbucks Used Social Media to Get One Million to Stores in One Day
From Mashable, author: Jennifer Van Grove – Starbucks’s Vice President of Brand, Content and Online, Chris Bruzzo, is on stage at the Mashable Media Summit and he just revealed that last year’s Free Pastry Day was a whopping success, driving more than one million people to stores.
As we noticed, activity on social media sites like Twitter [...]
How Trader Joe’s Uses Social Media By Doing Nothing
By Arielle Patrice Scott – Trader Joe’s has captivated the hearts of young people. Gen Yer fans have created entire Ning networks, Facebook pages and unofficial YouTube commercials all to show their TJ love. The incredible aspect of Trader Joe’s and their strong social media presence is they are doing little to nothing to encourage it. In [...]
Building Trust and Friendships with Social Media
Author: Pete Brand
I’ve been in quite a few meetings lately where I listen to people complain about their declining sales numbers and they all seem to be focused intensely on the next tactic to use to increase their sales. Whether it is the new brochure, or the new addition to their website. The problem is [...]
David & Goliath and Social Media Marketing
Author: Daniel D The epic tale of the ultimate upset is playing out online with countless small businesses leveraging the marketing power of social media. How are entrepreneurs doing this?
Nurturing Social Media Relationships Online With Thoughtful, Valuable Interaction That Benefits Business, Brand, Customer, Peers, and Prospects
Brian Solis
Social media is reinventing marketing, communications, and the dissemination of information. While businesses now have access to these rich channels, the true promise of social media lies in the direct connections between people who represent companies and the people who define markets of interest.
Social Networks Today Are The Crucial Point of Contact For Your Products or Services and Customer Acquisition and Retention
Author:
Brian Solis
Social Networks serve as the point of contact between a buyer and a seller. As the race to socialize commerce escalates, these touchpoints define the human network, connecting people across the social network and uniting them around common interests, themes, and movements.
While the technology to connect buyers and sellers on the social network is universal, the [...]
Hit or Miss Marketing a Major Frustration for Small Businesses
Helping small businesses win at marketing, especially online, is an important mission and SOS is dedicated to taking on a challenge of importance to every small business — finding the marketing tools that work for their individual businesses and for their unique markets.
For information on how your company can develop and expand it’s marketing and increase your online sales contact SOS eMarketing.
SOS eMarketing utilizes marketing analysis and planning to determine the best use of current media and technology. These include:
1. Social Network Marketing, also know as Social Media Marketing utilizes Twitter and Facebook posts increase your rank on Google and, if used correctly, create a stream of referral leads
2. Search Engine Optimization (SEO) Increased keyword tags and content influences rankings on Google
3. Pay Per Click Advertising (PPC) Google Ad words programs help your Google rankings and increase qualified sales traffic
4. Business Influence Marketing LinkedIn group’s postings are seen on Google and refer business customers to your site
5. Blog Sharing Prolog, Digg, Delicious, Stumbleupon, Technorati, Reddit, Twitter, Facebook, YouTube are all effective referral sites and help rankings on Google as well as refer traffic to your site.
6. Landing Page Optimization Step up eCommerce sales conversions
For more information on integrated eMarketing programs for small business contact SOS eMarketing.
David Schwartz
Green And Greener: e-Mail Marketing
With eMarketing you will actually save marketing dollars. Would you jump at the chance? Your competition might have already.
No matter where you turn today, everyone is ‘going green’. Because not only is it good for the environment, reducing our carbon footprint, saving energy and preserving our natural resources – it’s also a factor that customers and clients will increasingly be using as criteria to help them differentiate one product and company over another.
Research firm The Aberdeen Group recently found that reducing direct mail was a top priority for nearly half (40%) of the companies they surveyed. Aberdeen further found that a desire to show environmental stewardship was top in the minds of nearly three-quarters (73%) of companies surveyed but that competitive advantage was a real factor too, with 51% of respondents noting that pursuing green initiatives would actually help their bottom line.
So what does this all mean for your business? Green marketing isn’t a passing fad – it’s a natural step in the evolution of marketing and the world. You’ll want to ensure your company is taking green action within the business – like creating a green roof for your next corporate headquarters or purchasing renewable energy certificates to offset the electricity used in your building.
But you’ll also want these initiatives to carry over into your client or customer-facing actions – reflected in the mediums you use to reach your customers and the messages you deliver, It goes without saying that integrated technologies are inherently more Earth-friendly and efficient. Take, for example (shameless plug ahead), Lyris HQ – our online marketing solution that integrates email marketing with search, social and mobile channels – which helps marketers reduce or completely eliminate costly and environmentally harsh direct mail while increasing their response rates and ROI.
Finally, you need to ensure that your customers are aware of your commitment to environmentally-friendly practices by communicating your actions to them. If we look back at our Lyris HQ example, one thing that our customers may choose to do would be to issue an electronic press release about their green initiatives, mentioning their use of Lyris HQ as evidence of their desire to reduce both their carbon footprint and direct mail.
Do you have ideas for how you can add a bit more green to your marketing? Use the ‘Comments’ function below to let us know!
For Luxury Products Marketers, You Might Be Surprised To Learn Who’s Using The Internet And For What
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