Customer Engagement Is What Facebook Does Best
Jennifer Van Grove
In recent months, Facebook and its young CEO have received a bevy of criticism from users and press following the company’s decision to automatically opt all users into its Open Graph initative. In spite of all the ruckus however, Facebook continues to thrive.
Web denizens may be financing the next Facebook alterrnative, but right [...]
So…whatca doin’ over there on that laptop, denizens of the world? Well, according to a new study from Nielsen showing Internet usage in April 2010, 22% of the time, you’re engaging with social media.
Brenna Ehrlich
Yeah, 22% might not seem like a mammoth percentage, but you have to take into account the fact that this finding is on a global scale. Also, a few more telling takeaways from the report:
Currently, three quarters of Internet users worldwide visit a social network or blog when they go online — that’s a [...]
The Luxury Goods Industry Is Changing the Way It Conceives and Markets it’s Businesses, Socially and Environmentally Speaking
Rachel Dodes & Sam Schechner
The bad economy and a fundamental shift in the market for luxury goods are forcing an industry that reveres names like Chanel and Versace to embrace a different icon: Mother Nature.
Over the past year, many of the world’s best-known luxury labels have started to introduce ecofriendly products, snap up brands that [...]
Luxury Marketing – The Ferrari Marketing Strategy is Passion for Speed, Engines, Racing, Design
goteam.com
Ferrari is a myth and a legend in the automotive industry.
The Ferrari tale is one of an astounding and unique worldwide success.
An unparalleled one.
Ferrari success cannot be measured in terms of revenues and sales, or in terms of market capitalization. Ferrari never made an IPO and is not even quoted in any stock exchange market. [...]
“We don’t need no stinking Google Analytics!” Well, yes you do if you have a business website.
Articlesbase.com
Well, you do if you have a business website. Google Analytics are industry standard and provide the best and most complete metrics for traffic and marketing analysis as well as Adwords and eCommerce conversion integration. Google provides free Analytics code for most websites and eMarketing blogs.
e-Marketers Should be Creating Campaigns That Bring Search and e-Mail Marketing Together. A Tightly Aligned Campaign on Search Engines and e-Mail Will Generate Sales.
Karen J. Bannan
Search Engine eMarketing Professional Organization (SEMPO’s) sixth annual State of Search Engine Marketing Report, released in March, the search market is expected to continue to soar in 2010. The report, based on a global online survey of more than 1,500 marketers and agency respondents, estimated that the North American search engine marketing industry [...]
What Is the Future of the Internet?
How Stuff Works
The Internet has enabled communication, education, financial transaction and entertainment. And this change has all taken place in a matter of a few years. What will the Internet be like in the years to come?
Nurturing Social Media Relationships Online With Thoughtful, Valuable Interaction That Benefits Business, Brand, Customer, Peers, and Prospects
Brian Solis
Social media is reinventing marketing, communications, and the dissemination of information. While businesses now have access to these rich channels, the true promise of social media lies in the direct connections between people who represent companies and the people who define markets of interest.
For Businesses, the Advantages of Being Ranked High on Local Search Engines Over Competitors is Very Significant.
Jennifer Van Grove
Behemoths Google and Microsoft are fast-adding features to their search services to better facilitate local search queries.For businesses, the advantages of being highly ranked on local search results – over competitors is very significant, it’s exposure at one of the primary touch points for service and product queries on the web.
Google clearly recognizes the value [...]
ECommerce Websites saw 15% Boosts in Sales in April – Small Business Owners That Only Run Brick and Mortar Operations May Want to Consider Starting up an ECommerce Website
DeLuxe Small Business Blog
MasterCard; Small business owners that only run brick-and-mortar operations may want to consider starting up an ecomerce website according to the MasterCard Advisors’ Spending Pulse report, ecommerce sales are on the rise.
