Prepare For Record Holiday-Season Sales For Online Retailing
Author: Mohit Bhardwaj Online retail sales during the 2009-2010 holiday season have recorded a remarkable growth as compared to overall sales in the retail market. A steadily improving market condition, better supply-chain management and additional benefits on online shopping have together played a major role in swinging shoppers’ preferences towards online stores.
According to a report published by National [...]
Building Trust and Friendships with Social Media
Author: Pete Brand
I’ve been in quite a few meetings lately where I listen to people complain about their declining sales numbers and they all seem to be focused intensely on the next tactic to use to increase their sales. Whether it is the new brochure, or the new addition to their website. The problem is [...]
David & Goliath and Social Media Marketing
Author: Daniel D The epic tale of the ultimate upset is playing out online with countless small businesses leveraging the marketing power of social media. How are entrepreneurs doing this?
Williams-Sonoma Reveals E-Commerce Is Their Fastest Growing And Most Profitable Sales Channel
Williams-Sonoma announced it has completed the rollout of its new e-commerce platform. New capabilities added to the Web site include optimized natural search returns and the ability to provide customers with faster download times and easier navigation.
Whole Foods is Often Cited as a Social Media Success, the Details of its Amazing Tactics are What Make Them Unique
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Social Media is the King of the Internet
Dave Bunnell
Many of the young people I know either don’t have an email account or they seldom if ever use the one they have. How could this be? All the messages they send to their friends and family are through Facebook or by text messaging.
The key words are ’social’, ‘friends’ and ‘family’ and yes more [...]
The Top 31 e-Marketing Terms Every Internet Marketing Consultant Should Know.
For more information about social network marketing and how emarketing can help your business grow contact:
SOS eMarketing. SOS eMarketing is an internet marketing consultant that utilizes emarketing analysis and planning to determine the best use of current media and technology for small business. SOS eMarketing has clients in coffee marketing, food marketing and the gourmet marketing industries. Additionally SOS eMarketing works in the luxury marketing industry. (See client case histories).
For more information on integrated eMarketing programs for small business contact SOS eMarketing.
David Schwartz
SOS eMarketing
Specialty Coffee + Food Marketing
760.345.5069
sosemarketing@gmail.com
www.sosemarketing.com
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Are “Free” Press Release Websites Worth Your Valuable Time?
Based on our experience and our clients’ experience, we say most definitely yes!
The advantage of using free press release sites is that they are fast, free, easy, way to get your message and your company name all over the internet. Some of them are fairly high page rank which passes along good links.
We’ve gotten our [...]
Be Direct With Your Customers
Making the case for selling direct to customers online.
By ILAN BRAT, ELLEN BYRON and ANN ZIMMERMAN
Why does Oreo have nearly 50 different versions of its classic cookie? Variations on brands used to be taken for granted but some of the biggest grocery retailers are trimming down in a bid to trim cost.
Retailers are finding that there are too many product choices. This is a challenge for manufacturers, who have grown accustomed to churning out incremental variations on popular products to maintain shelf space and keep their brands fresh in consumers’ minds. For consumers, the shift means less variety but also less trouble sorting their way through a sometimes-bewildering variety of offerings.
Retailers’ drive to simplify is a big shift in the trillion-dollar consumer-products sector. Both retailers and manufacturers long agreed that bigger selections were better, especially when the economy was healthy and consumers were spreading their grocery-shopping trips around two or three stores.
Now retailers are cleaning up the clutter. They are trying to cater to budget-conscious shoppers who want to simplify shopping trips and stick to familiar products. Retailers have found that eliminating certain products can lift sales and profits, in part by cutting excess inventory and making more room for house brands.
“All that go-go 1990s where we were adding items in and adding items in, and people wanted more, more, more, more choice… just didn’t pay off,” said Catherine Lindner, Walgreen’s divisional vice president for marketing development, at a recent conference. Looking at store shelves, “People say, ‘Whoa, you’re bombarding me. Help me figure out what I need.’”
Big retailers also have grown more adept at creating profitable private-label brands, giving them another incentive to remove competing name-brand products.
For these reasons many manufacturers have gone “rogue”, sidestepping traditional retail channels and are using social media networking, social network marketing and social influence marketing to create a demand for their product lines.
Request a free 5 Point Social Network Marketing Analysis
Report for your business from SOS eMarketing
For more information on developing your online shopping contact SOS eMarketing.
There are integrated eMarketing tools that must be used to generate leads from Google as well as direct and referral, these are:
1. Social Network Marketing Twitter and Facebook posts increase your rank on Google and, if used correctly, create a stream of referral leads
2. Search Engine Optimization (SEO) Increased keyword tags and content influences rankings on Google
3. Pay Per Click Advertising (PPC) Google Ad words programs help your Google rankings and increase qualified sales traffic
4. Business Influence Marketing LinkedIn group’s postings are seen on Google and refer business customers to your site
5. Blog Sharing Prolog, Digg, Delicious, Stumbleupon, Technorati, Reddit, Twitter, Facebook, YouTube are all effective referral sites and help rankings on Google as well as refer traffic to your site.
6. Landing Page Optimization Step up eCommerce sales conversions
For more information on integrated eMarketing programs for small business contact SOS eMarketing.
David Schwartz
SOS eMarketing
Click to contact SOS eMarketing
760.345.5069
eMail sosemarketing@gmail.com
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What “e” Can Do For Your Business
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