How Starbucks Used Social Media to Get One Million to Stores in One Day
From Mashable, author: Jennifer Van Grove – Starbucks’s Vice President of Brand, Content and Online, Chris Bruzzo, is on stage at the Mashable Media Summit and he just revealed that last year’s Free Pastry Day was a whopping success, driving more than one million people to stores.
As we noticed, activity on social media sites like Twitter [...]
Wegmans Markets On Twitter: “Social Media, It’s Where Our Customers Are At Already”
Author: Rachel Barnhart– Erica Tickle and Aaron Thompson have a nickname at the office. “We’ve been called ‘Tweet and Retweet,’” Thompson said. That’s because the Wegmans Web marketing staffers helped convince the grocery store that the time was right to Twitter.
For one thing, a fan was tweeting under Wegmans name, misleading customers. “The conversations were [...]
Tesco’s Fresh & Easy Markets: Twitter Wine Tasting Event Pays Off
British mega-grocer Tesco’s North American experiment, Fresh & Easy Neighborhood Markets, with 159 stores in California, southern Nevada and Arizona is utilizing social media in a unique way.
Fresh & Easy is having its customers share their wine tasting experience as a Twitter social media event.
Here’s how it works: Customers must come into Fresh & Easy [...]
How Trader Joe’s Uses Social Media By Doing Nothing
By Arielle Patrice Scott – Trader Joe’s has captivated the hearts of young people. Gen Yer fans have created entire Ning networks, Facebook pages and unofficial YouTube commercials all to show their TJ love. The incredible aspect of Trader Joe’s and their strong social media presence is they are doing little to nothing to encourage it. In [...]
Ask Not What Your Customers Can Do For You ~ Ask What You Can Do For Your Customers
The key to social media emarketing for gourmet and specialty food is understanding the needs of the user, your target consumer and empowering those needs in an organic manner.
Kashi Interactive Website Creates True Believers
Oliva Hayes
Two of the most commonly confused concepts in social media are the idea of “social” versus “interactive.” Making something social implies that there is a heavy emphasis on the actual sharability of the content. Simply put, interactive means that there is stuff for people to do on your website beyond just reading.The two concepts [...]
Williams-Sonoma Reveals E-Commerce Is Their Fastest Growing And Most Profitable Sales Channel
Williams-Sonoma announced it has completed the rollout of its new e-commerce platform. New capabilities added to the Web site include optimized natural search returns and the ability to provide customers with faster download times and easier navigation.
Whole Foods is Often Cited as a Social Media Success, the Details of its Amazing Tactics are What Make Them Unique
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For Businesses, the Advantages of Being Ranked High on Local Search Engines Over Competitors is Very Significant.
Jennifer Van Grove
Behemoths Google and Microsoft are fast-adding features to their search services to better facilitate local search queries.For businesses, the advantages of being highly ranked on local search results – over competitors is very significant, it’s exposure at one of the primary touch points for service and product queries on the web.
Google clearly recognizes the value [...]
When You Can’t Make Them Drink: Make It Brain-dead Simple for Your Customers to Buy
Author: Weston Lyon
Too often we get too fancy with our customers. They are looking for a simple solution to their problem, while we’re looking to impress them with our expertise, elaborate marketing pieces, and or new widget.
They just want the solution. You have it, but you’re getting in the way of the sale. One place [...]
