Modernist Furniture Design – Timeless Classics
Author: Mikey G - Prior to the modernist design movement, functionality took a back seat to the appeal of popular ornamental furniture styles.
The modern movement reintroduced simple efficiency and originality to the home furnishings marketplace, and innovation to home decor. Modernist design schools like Bauhaus and Werkbund revolutionized home furniture. By investing in the creativity of their [...]
Be Direct With Your Customers
Making the case for selling direct to customers online.
By ILAN BRAT, ELLEN BYRON and ANN ZIMMERMAN
Why does Oreo have nearly 50 different versions of its classic cookie? Variations on brands used to be taken for granted but some of the biggest grocery retailers are trimming down in a bid to trim cost.
Retailers are finding that there are too many product choices. This is a challenge for manufacturers, who have grown accustomed to churning out incremental variations on popular products to maintain shelf space and keep their brands fresh in consumers’ minds. For consumers, the shift means less variety but also less trouble sorting their way through a sometimes-bewildering variety of offerings.
Retailers’ drive to simplify is a big shift in the trillion-dollar consumer-products sector. Both retailers and manufacturers long agreed that bigger selections were better, especially when the economy was healthy and consumers were spreading their grocery-shopping trips around two or three stores.
Now retailers are cleaning up the clutter. They are trying to cater to budget-conscious shoppers who want to simplify shopping trips and stick to familiar products. Retailers have found that eliminating certain products can lift sales and profits, in part by cutting excess inventory and making more room for house brands.
“All that go-go 1990s where we were adding items in and adding items in, and people wanted more, more, more, more choice… just didn’t pay off,” said Catherine Lindner, Walgreen’s divisional vice president for marketing development, at a recent conference. Looking at store shelves, “People say, ‘Whoa, you’re bombarding me. Help me figure out what I need.’”
Big retailers also have grown more adept at creating profitable private-label brands, giving them another incentive to remove competing name-brand products.
For these reasons many manufacturers have gone “rogue”, sidestepping traditional retail channels and are using social media networking, social network marketing and social influence marketing to create a demand for their product lines.
Request a free 5 Point Social Network Marketing Analysis
Report for your business from SOS eMarketing
For more information on developing your online shopping contact SOS eMarketing.
There are integrated eMarketing tools that must be used to generate leads from Google as well as direct and referral, these are:
1. Social Network Marketing Twitter and Facebook posts increase your rank on Google and, if used correctly, create a stream of referral leads
2. Search Engine Optimization (SEO) Increased keyword tags and content influences rankings on Google
3. Pay Per Click Advertising (PPC) Google Ad words programs help your Google rankings and increase qualified sales traffic
4. Business Influence Marketing LinkedIn group’s postings are seen on Google and refer business customers to your site
5. Blog Sharing Prolog, Digg, Delicious, Stumbleupon, Technorati, Reddit, Twitter, Facebook, YouTube are all effective referral sites and help rankings on Google as well as refer traffic to your site.
6. Landing Page Optimization Step up eCommerce sales conversions
For more information on integrated eMarketing programs for small business contact SOS eMarketing.
David Schwartz
SOS eMarketing
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Coffee Marketing: The Ultimate Food and Coffee Pairing Chart
A coffee marketing guide to the characteristics of coffee from various regions of the world and the ideal food pairs for each flavor of coffee.
Thanks to the foodtv.ca Editorial Team
http://www.foodtv.ca/content/entertaining/ContentDetail.aspx?ContentId=1910&Category=Entertaining
Region 1
Latin America
Area
Central and South America, Caribbean, Columbia, Costa Rica, Panama, Mexico
Acidity
Medium to high
Body
Light
Flavour
Well-balanced, sweet, intense, tangy
Recommended
Roast mild to medium,to preserve the brightness of the bean without [...]
Coffee Marketing: The Importance Of Understanding The Basics Of Coffee Roasting
Do your customers know just enough about coffee roasting to make them dangerous? A truly informed customer is a pleasure to serve. So educate your customers as part of your coffee house’s coffee marketing program.
Here are a few coffee marketing tips that will enable you to educate your clientele about coffee roasting.
A coffee marketing program that informs your customers will pay off in the [...]
Coffee Marketing: Recession Has Not Slowed Sales Of Natural, Organic, Eco-Friendly, Green, Humane & Fair Trade Coffee
From article by Holly Case, Natural Food Network Newsletter Editor, Specialty Coffee Retailer.
Leading indicators suggest that the recession may be nearing a close, but it has not yet caught up with consumers’ pocketbooks. Shoppers are still feeling the pinch of the recession, but according to Packaged Facts, one aspect in which they’re still willing to [...]
Coffee Marketing: Your Customers Want To Know About Espresso?
Do your customers know just enough about espresso to make them dangerous? A truly informed customer is a pleasure to serve. So educate your customers as part of your coffee house’s coffee marketing program.
Here are a few coffee marketing tips that will enable you to educate your clientele:
A true espresso machine must produce a minimum pressure of 9 BAR or 135 PSI [...]
Coffee Marketing: How To Twitter Your Coffee House To Success!
SOS eMarketing is an internet marketing business, specializing in coffee marketing utilizine email marketing, integrated eMarketing, internet marketing, and social marketing tools.
With over 20 years experience in coffee marketing experience, we choose the most effective marketing tools to execute our clients’ business objectives and increase their sales and awareness of their brand.
Our industry expertise includes Specialty Coffee Marketing, Food & Beverage Marketing.
Contact: David Schwartz
sosemarketing@gmail.com
Coffee Marketing: Starbucks Coffee Gets Higher Marks Than McCafe
Berkeley, CA (PRWEB) May 28, 2009 – In a recent coffee marketing test of McCafe and Starbucks coffee drinks conducted by editors of The Coffee Review, Starbucks coffees earned higher marks than those from McDonald’s though none of the drinks truly impressed the expert tasters.
The Coffee Review, led by editor Kenneth Davids, sampled four different [...]
