How Trader Joe’s Uses Social Media By Doing Nothing
By Arielle Patrice Scott – Trader Joe’s has captivated the hearts of young people. Gen Yer fans have created entire Ning networks, Facebook pages and unofficial YouTube commercials all to show their TJ love. The incredible aspect of Trader Joe’s and their strong social media presence is they are doing little to nothing to encourage it. In [...]
Socially Conscious Marketing: Green Mountain Coffee
Author: Stephanie Larkin - Pick the best coffee beans available all over the world, roast them to perfection, season with an advanced social conscience and a mission to help change the world, flavor with a very savvy sense of marketing and business and you might end up with one of the most successful specialty coffee businesses [...]
What does your social media marketing say about your business?
Social Media Marketing isn’t kid stuff.
The people who run your social media marketing campaigns and what they post on a day-to-day basis say everything about your company to your customers, business partners and competitors.
Social media is different than traditional marketing and requires a mixed set of professional skills including marketing, PR, advertising, sales promotion, direct marketing, [...]
Building Trust and Friendships with Social Media
Author: Pete Brand
I’ve been in quite a few meetings lately where I listen to people complain about their declining sales numbers and they all seem to be focused intensely on the next tactic to use to increase their sales. Whether it is the new brochure, or the new addition to their website. The problem is [...]
Hit or Miss Marketing a Major Frustration for Small Businesses
Helping small businesses win at marketing, especially online, is an important mission and SOS is dedicated to taking on a challenge of importance to every small business — finding the marketing tools that work for their individual businesses and for their unique markets.
For information on how your company can develop and expand it’s marketing and increase your online sales contact SOS eMarketing.
SOS eMarketing utilizes marketing analysis and planning to determine the best use of current media and technology. These include:
1. Social Network Marketing, also know as Social Media Marketing utilizes Twitter and Facebook posts increase your rank on Google and, if used correctly, create a stream of referral leads
2. Search Engine Optimization (SEO) Increased keyword tags and content influences rankings on Google
3. Pay Per Click Advertising (PPC) Google Ad words programs help your Google rankings and increase qualified sales traffic
4. Business Influence Marketing LinkedIn group’s postings are seen on Google and refer business customers to your site
5. Blog Sharing Prolog, Digg, Delicious, Stumbleupon, Technorati, Reddit, Twitter, Facebook, YouTube are all effective referral sites and help rankings on Google as well as refer traffic to your site.
6. Landing Page Optimization Step up eCommerce sales conversions
For more information on integrated eMarketing programs for small business contact SOS eMarketing.
David Schwartz
Be Direct With Your Customers
Making the case for selling direct to customers online.
By ILAN BRAT, ELLEN BYRON and ANN ZIMMERMAN
Why does Oreo have nearly 50 different versions of its classic cookie? Variations on brands used to be taken for granted but some of the biggest grocery retailers are trimming down in a bid to trim cost.
Retailers are finding that there are too many product choices. This is a challenge for manufacturers, who have grown accustomed to churning out incremental variations on popular products to maintain shelf space and keep their brands fresh in consumers’ minds. For consumers, the shift means less variety but also less trouble sorting their way through a sometimes-bewildering variety of offerings.
Retailers’ drive to simplify is a big shift in the trillion-dollar consumer-products sector. Both retailers and manufacturers long agreed that bigger selections were better, especially when the economy was healthy and consumers were spreading their grocery-shopping trips around two or three stores.
Now retailers are cleaning up the clutter. They are trying to cater to budget-conscious shoppers who want to simplify shopping trips and stick to familiar products. Retailers have found that eliminating certain products can lift sales and profits, in part by cutting excess inventory and making more room for house brands.
“All that go-go 1990s where we were adding items in and adding items in, and people wanted more, more, more, more choice… just didn’t pay off,” said Catherine Lindner, Walgreen’s divisional vice president for marketing development, at a recent conference. Looking at store shelves, “People say, ‘Whoa, you’re bombarding me. Help me figure out what I need.’”
Big retailers also have grown more adept at creating profitable private-label brands, giving them another incentive to remove competing name-brand products.
For these reasons many manufacturers have gone “rogue”, sidestepping traditional retail channels and are using social media networking, social network marketing and social influence marketing to create a demand for their product lines.
Request a free 5 Point Social Network Marketing Analysis
Report for your business from SOS eMarketing
For more information on developing your online shopping contact SOS eMarketing.
There are integrated eMarketing tools that must be used to generate leads from Google as well as direct and referral, these are:
1. Social Network Marketing Twitter and Facebook posts increase your rank on Google and, if used correctly, create a stream of referral leads
2. Search Engine Optimization (SEO) Increased keyword tags and content influences rankings on Google
3. Pay Per Click Advertising (PPC) Google Ad words programs help your Google rankings and increase qualified sales traffic
4. Business Influence Marketing LinkedIn group’s postings are seen on Google and refer business customers to your site
5. Blog Sharing Prolog, Digg, Delicious, Stumbleupon, Technorati, Reddit, Twitter, Facebook, YouTube are all effective referral sites and help rankings on Google as well as refer traffic to your site.
6. Landing Page Optimization Step up eCommerce sales conversions
For more information on integrated eMarketing programs for small business contact SOS eMarketing.
David Schwartz
SOS eMarketing
Click to contact SOS eMarketing
760.345.5069
eMail sosemarketing@gmail.com
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Facebook Now Drives More Traffic to Key Sites Than Google
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Social Media Marketing: How Pepsi Got It Right On Facebook And Twitter
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Cupping: How To Determine The Best Possible Coffee Bean.
In order to pick the best possible coffee beans, many coffee buyers and roasters use a technique called coffee “cupping”. Cupping is one of the coffee tasting techniques used by coffee buyers and roasters to evaluate coffee aroma and the flavor profile of a coffee. To understand the minor differences between coffee growing regions, it is important [...]
Coffee Marketing: The Ultimate Food and Coffee Pairing Chart
A coffee marketing guide to the characteristics of coffee from various regions of the world and the ideal food pairs for each flavor of coffee.
Thanks to the foodtv.ca Editorial Team
http://www.foodtv.ca/content/entertaining/ContentDetail.aspx?ContentId=1910&Category=Entertaining
Region 1
Latin America
Area
Central and South America, Caribbean, Columbia, Costa Rica, Panama, Mexico
Acidity
Medium to high
Body
Light
Flavour
Well-balanced, sweet, intense, tangy
Recommended
Roast mild to medium,to preserve the brightness of the bean without [...]
