How Starbucks Used Social Media to Get One Million to Stores in One Day
From Mashable, author: Jennifer Van Grove – Starbucks’s Vice President of Brand, Content and Online, Chris Bruzzo, is on stage at the Mashable Media Summit and he just revealed that last year’s Free Pastry Day was a whopping success, driving more than one million people to stores.
As we noticed, activity on social media sites like Twitter [...]
Socially Conscious Marketing: Green Mountain Coffee
Author: Stephanie Larkin - Pick the best coffee beans available all over the world, roast them to perfection, season with an advanced social conscience and a mission to help change the world, flavor with a very savvy sense of marketing and business and you might end up with one of the most successful specialty coffee businesses [...]
Ask Not What Your Customers Can Do For You ~ Ask What You Can Do For Your Customers
The key to social media emarketing for gourmet and specialty food is understanding the needs of the user, your target consumer and empowering those needs in an organic manner.
For Businesses, the Advantages of Being Ranked High on Local Search Engines Over Competitors is Very Significant.
Jennifer Van Grove
Behemoths Google and Microsoft are fast-adding features to their search services to better facilitate local search queries.For businesses, the advantages of being highly ranked on local search results – over competitors is very significant, it’s exposure at one of the primary touch points for service and product queries on the web.
Google clearly recognizes the value [...]
When You Can’t Make Them Drink: Make It Brain-dead Simple for Your Customers to Buy
Author: Weston Lyon
Too often we get too fancy with our customers. They are looking for a simple solution to their problem, while we’re looking to impress them with our expertise, elaborate marketing pieces, and or new widget.
They just want the solution. You have it, but you’re getting in the way of the sale. One place [...]
An E-Marketing Plan is The Gear That Drives Sales
For information on eMarketing, social network marketing and social media in general:
SOS eMarketing
David Schwartz
760.345.5069
sosemarketing@gmail.com
Marketers should not forget about the importance of content when promoting to a specific demographic
Pam Horan
According to a new study from the Online Publishers Association, product permotions perform better when surrounded by original content that is relevant to the brand.
As much as marketers focus on reaching the right audience, promoting to that group in the right way is key.
Bookmarking – Perhaps One of the Least Talked About Yet Most Effective Tools For Search Engine Optimization
Author: Laura Thornquist
Social network marketing bookmarking is perhaps one of the least talked about SEO generators, but is a very effective tool. It’s one of the newer techniques to give your search ranking a little bit of a boost and is a must-have as part of your search engine optimization strategy.
The shift from selling to buying and the role of social media
eMarketing: eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers utilizing integrated marketing techniques.
For more information about eMarketing & social network marketing and how we can help your small business grow.
SOS eMarketing. SOS eMarketing is an internet marketing consultant that utilizes emarketing analysis and planning to determine the best use of current media and technology for small business. SOS eMarketing has clients in coffee marketing, food marketing and the gourmet marketing industries. Additionally SOS eMarketing works in the luxury marketing industry. (See client case histories).
For more information on integrated eMarketing programs for small business contact SOS eMarketing.
David Schwartz
SOS eMarketing
Specialty Coffee + Food Marketing
760.345.5069
sosemarketing@gmail.com
www.sosemarketing.com
Facebook http://bit.ly/cX5YQS
Twitter http://twitter.com/MarketingXprt
Search Engine Optimization Gives Birth To Social Media
By: Patirck Curl
This year we will see search engine optimization die, and be reborn as social media optimization plus search.
Social media optimization is a form of SEO, or at the very basic level there is some SEO going on. Perhaps it’s a new transition from the older forms of seo, but face it real-time search is [...]
