Tesco’s Fresh & Easy Markets: Twitter Wine Tasting Event Pays Off
British mega-grocer Tesco’s North American experiment, Fresh & Easy Neighborhood Markets, with 159 stores in California, southern Nevada and Arizona is utilizing social media in a unique way.
Fresh & Easy is having its customers share their wine tasting experience as a Twitter social media event.
Here’s how it works: Customers must come into Fresh & Easy [...]
Socially Conscious Marketing: Green Mountain Coffee
Author: Stephanie Larkin - Pick the best coffee beans available all over the world, roast them to perfection, season with an advanced social conscience and a mission to help change the world, flavor with a very savvy sense of marketing and business and you might end up with one of the most successful specialty coffee businesses [...]
For Businesses, the Advantages of Being Ranked High on Local Search Engines Over Competitors is Very Significant.
Jennifer Van Grove
Behemoths Google and Microsoft are fast-adding features to their search services to better facilitate local search queries.For businesses, the advantages of being highly ranked on local search results – over competitors is very significant, it’s exposure at one of the primary touch points for service and product queries on the web.
Google clearly recognizes the value [...]
An E-Marketing Plan is The Gear That Drives Sales
For information on eMarketing, social network marketing and social media in general:
SOS eMarketing
David Schwartz
760.345.5069
sosemarketing@gmail.com
Is Retirement An Outmoded Idea? Baby Boomers 80 Million Strong Are Quickly Becoming A Major Entrepreneurial Force
Helping small businesses win at marketing, especially online, is an important mission and SOS is dedicated to taking on a challenge of importance to every small business — finding the marketing tools that work for their individual businesses and for their unique markets.
For information on how your company can develop and expand it’s marketing and increase your online sales contact SOS eMarketing.
SOS eMarketing utilizes marketing analysis and planning to determine the best use of current media and technology. These include:
1. Social Network Marketing, also know as Social Media Marketing utilizes Twitter and Facebook posts increase your rank on Google and, if used correctly, create a stream of referral leads
2. Search Engine Optimization (SEO) Increased keyword tags and content influences rankings on Google
3. Pay Per Click Advertising (PPC) Google Ad words programs help your Google rankings and increase qualified sales traffic
4. Business Influence Marketing LinkedIn group’s postings are seen on Google and refer business customers to your site
5. Blog Sharing Prolog, Digg, Delicious, Stumbleupon, Technorati, Reddit, Twitter, Facebook, YouTube are all effective referral sites and help rankings on Google as well as refer traffic to your site.
6. Landing Page Optimization Step up eCommerce sales conversions
For more information on integrated eMarketing programs for small business contact SOS eMarketing.
David Schwartz
SOS eMarketing
Specialty Coffee + Food Marketing
760.345.5069
sosemarketing@gmail.com
www.sosemarketing.com
Facebook http://bit.ly/cX5YQS
Twitter http://twitter.com/MarketingXprt
Linkedin http://www.linkedin.com/in/sosconsulting
Going Bananas For Bananas
Incredible Smoothies.com
Artwork by Andy Warhol for The Velvet Underground album “The Velvet Underground & Nico”, March 12, 1967.
Bananas are not only delicious and convenient, they provide a wide range of health benefits that put them on the top of my grocery list. Bananas are also a favorite ingredient for smoothie recipes. They provide a wonderful, [...]
How To Sell Luxury Goods In A Bad Economy
Author: Alexandra Wilkis Wilson
There’s always a market for top quality, even at top dollar. “This climate has simply forced luxury brands to be much more strategic in their approach to marketing,” says Gregory Furman, of the Luxury Marketing Council, an association for luxury goods and services companies. “One of the ways to do that is [...]
El Escorial Café: The Pleasure Of A Cup Of Coffee In Havana city
Author: Dr. Martin Luis López Without doubt, one of the biggest draws of visitors to Cuba is its fine luxury products. Who hasn’t heard about the famous trilogy of Cuban flavor, formed by rum, cigars and coffee? These products have delighted people in and outside the island for years. But let’s talk about the Cuban [...]
Green And Greener: e-Mail Marketing
With eMarketing you will actually save marketing dollars. Would you jump at the chance? Your competition might have already.
No matter where you turn today, everyone is ‘going green’. Because not only is it good for the environment, reducing our carbon footprint, saving energy and preserving our natural resources – it’s also a factor that customers and clients will increasingly be using as criteria to help them differentiate one product and company over another.
Research firm The Aberdeen Group recently found that reducing direct mail was a top priority for nearly half (40%) of the companies they surveyed. Aberdeen further found that a desire to show environmental stewardship was top in the minds of nearly three-quarters (73%) of companies surveyed but that competitive advantage was a real factor too, with 51% of respondents noting that pursuing green initiatives would actually help their bottom line.
So what does this all mean for your business? Green marketing isn’t a passing fad – it’s a natural step in the evolution of marketing and the world. You’ll want to ensure your company is taking green action within the business – like creating a green roof for your next corporate headquarters or purchasing renewable energy certificates to offset the electricity used in your building.
But you’ll also want these initiatives to carry over into your client or customer-facing actions – reflected in the mediums you use to reach your customers and the messages you deliver, It goes without saying that integrated technologies are inherently more Earth-friendly and efficient. Take, for example (shameless plug ahead), Lyris HQ – our online marketing solution that integrates email marketing with search, social and mobile channels – which helps marketers reduce or completely eliminate costly and environmentally harsh direct mail while increasing their response rates and ROI.
Finally, you need to ensure that your customers are aware of your commitment to environmentally-friendly practices by communicating your actions to them. If we look back at our Lyris HQ example, one thing that our customers may choose to do would be to issue an electronic press release about their green initiatives, mentioning their use of Lyris HQ as evidence of their desire to reduce both their carbon footprint and direct mail.
Do you have ideas for how you can add a bit more green to your marketing? Use the ‘Comments’ function below to let us know!
10 Email Marketing Strategies to Dramatically Increase Your Sales
For those who want to increase their online sales, SOS eMarketing recommends social network marketing, also known as social media marketing or social influence marketing. Call it what you like, companies like Peets Coffee have chosen not to spend money on traditional advertising this year, rather they have chosen to spend their marketing budget on a social media networking.
How Engaged Are Your Customers?
Request a 5 Point Social Network Analysis Report
for your business from SOS eMarketing
There are integrated eMarketing tools that must be used to generate leads from Google as well as direct and referral, these are:
1. Social Network Marketing Twitter and Facebook posts increase your rank on Google and, if used correctly, create a stream of referral leads
2. Search Engine Optimization (SEO) Increased keyword tags and content influences rankings on Google
3. Pay Per Click Advertising (PPC) Google Ad words programs help your Google rankings and increase qualified sales traffic
4. Business Influence Marketing LinkedIn group’s postings are seen on Google and refer business customers to your site
5. Blog Sharing Prolog, Digg, Delicious, Stumbleupon, Technorati, Reddit, Twitter, Facebook, YouTube are all effective referral sites and help rankings on Google as well as refer traffic to your site.
For more information on integrated eMarketing programs for small business contact SOS eMarketing.
David Schwartz
SOS eMarketing
Click to contact SOS eMarketing
760.345.5069
There are integrated eMarketing tools that must be used to generate leads from Google as well as direct and referral, these are:
1. Social Network Marketing Twitter and Facebook posts increase your rank on Google and, if used correctly, create a stream of referral leads
2. Search Engine Optimization (SEO) Increased keyword tags and content influences rankings on Google
3. Pay Per Click Advertising (PPC) Google Ad words programs help your Google rankings and increase qualified sales traffic
4. Business Influence Marketing LinkedIn group’s postings are seen on Google and refer business customers to your site
5. Blog Sharing Prolog, Digg, Delicious, Stumbleupon, Technorati, Reddit, Twitter, Facebook, YouTube are all effective referral sites and help rankings on Google as well as refer traffic to your site.
For more information on integrated eMarketing programs for small business contact SOS eMarketing.
David Schwartz
SOS eMarketing
Click to contact SOS eMarketing
760.345.5069
eMail sosemarketing@gmail.com
