Wegmans Markets On Twitter: “Social Media, It’s Where Our Customers Are At Already”
Author: Rachel Barnhart– Erica Tickle and Aaron Thompson have a nickname at the office. “We’ve been called ‘Tweet and Retweet,’” Thompson said. That’s because the Wegmans Web marketing staffers helped convince the grocery store that the time was right to Twitter.
For one thing, a fan was tweeting under Wegmans name, misleading customers. “The conversations were [...]
How Trader Joe’s Uses Social Media By Doing Nothing
By Arielle Patrice Scott – Trader Joe’s has captivated the hearts of young people. Gen Yer fans have created entire Ning networks, Facebook pages and unofficial YouTube commercials all to show their TJ love. The incredible aspect of Trader Joe’s and their strong social media presence is they are doing little to nothing to encourage it. In [...]
Building Trust and Friendships with Social Media
Author: Pete Brand
I’ve been in quite a few meetings lately where I listen to people complain about their declining sales numbers and they all seem to be focused intensely on the next tactic to use to increase their sales. Whether it is the new brochure, or the new addition to their website. The problem is [...]
Relax, Don’t Worry, Be Happy And Outsource Your Social Media Marketing
Author: Keith Thompson
If you’ve looked at the size of the task and weren’t inebriated at the time, then outsourcing your social media marketing, or at least portions of it, is really the only sane solution to cover the numerous items that need to be performed on a regular basis.
Customer Engagement Is What Facebook Does Best
Jennifer Van Grove
In recent months, Facebook and its young CEO have received a bevy of criticism from users and press following the company’s decision to automatically opt all users into its Open Graph initative. In spite of all the ruckus however, Facebook continues to thrive.
Web denizens may be financing the next Facebook alterrnative, but right [...]
David & Goliath and Social Media Marketing
Author: Daniel D The epic tale of the ultimate upset is playing out online with countless small businesses leveraging the marketing power of social media. How are entrepreneurs doing this?
Kashi Interactive Website Creates True Believers
Oliva Hayes
Two of the most commonly confused concepts in social media are the idea of “social” versus “interactive.” Making something social implies that there is a heavy emphasis on the actual sharability of the content. Simply put, interactive means that there is stuff for people to do on your website beyond just reading.The two concepts [...]
Williams-Sonoma Reveals E-Commerce Is Their Fastest Growing And Most Profitable Sales Channel
Williams-Sonoma announced it has completed the rollout of its new e-commerce platform. New capabilities added to the Web site include optimized natural search returns and the ability to provide customers with faster download times and easier navigation.
Whole Foods is Often Cited as a Social Media Success, the Details of its Amazing Tactics are What Make Them Unique
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The 8 Rules of Social Media Marketing Every Business Should Know
By Nich O’Neill, July 23rd, 2009
You are the owner of a small business and you are trying to figure out the best steps to get on to Facebook, Twitter and other social networks to drive new customers. It can be a daunting task and with little extra time in the day, how can you be expected [...]
