Tesco’s Fresh & Easy Markets: Twitter Wine Tasting Event Pays Off
British mega-grocer Tesco’s North American experiment, Fresh & Easy Neighborhood Markets, with 159 stores in California, southern Nevada and Arizona is utilizing social media in a unique way.
Fresh & Easy is having its customers share their wine tasting experience as a Twitter social media event.
Here’s how it works: Customers must come into Fresh & Easy [...]
What does your social media marketing say about your business?
Social Media Marketing isn’t kid stuff.
The people who run your social media marketing campaigns and what they post on a day-to-day basis say everything about your company to your customers, business partners and competitors.
Social media is different than traditional marketing and requires a mixed set of professional skills including marketing, PR, advertising, sales promotion, direct marketing, [...]
Building Trust and Friendships with Social Media
Author: Pete Brand
I’ve been in quite a few meetings lately where I listen to people complain about their declining sales numbers and they all seem to be focused intensely on the next tactic to use to increase their sales. Whether it is the new brochure, or the new addition to their website. The problem is [...]
Customer Engagement Is What Facebook Does Best
Jennifer Van Grove
In recent months, Facebook and its young CEO have received a bevy of criticism from users and press following the company’s decision to automatically opt all users into its Open Graph initative. In spite of all the ruckus however, Facebook continues to thrive.
Web denizens may be financing the next Facebook alterrnative, but right [...]
David & Goliath and Social Media Marketing
Author: Daniel D The epic tale of the ultimate upset is playing out online with countless small businesses leveraging the marketing power of social media. How are entrepreneurs doing this?
Ask Not What Your Customers Can Do For You ~ Ask What You Can Do For Your Customers
The key to social media emarketing for gourmet and specialty food is understanding the needs of the user, your target consumer and empowering those needs in an organic manner.
So…whatca doin’ over there on that laptop, denizens of the world? Well, according to a new study from Nielsen showing Internet usage in April 2010, 22% of the time, you’re engaging with social media.
Brenna Ehrlich
Yeah, 22% might not seem like a mammoth percentage, but you have to take into account the fact that this finding is on a global scale. Also, a few more telling takeaways from the report:
Currently, three quarters of Internet users worldwide visit a social network or blog when they go online — that’s a [...]
Kashi Interactive Website Creates True Believers
Oliva Hayes
Two of the most commonly confused concepts in social media are the idea of “social” versus “interactive.” Making something social implies that there is a heavy emphasis on the actual sharability of the content. Simply put, interactive means that there is stuff for people to do on your website beyond just reading.The two concepts [...]
Williams-Sonoma Reveals E-Commerce Is Their Fastest Growing And Most Profitable Sales Channel
Williams-Sonoma announced it has completed the rollout of its new e-commerce platform. New capabilities added to the Web site include optimized natural search returns and the ability to provide customers with faster download times and easier navigation.
The Luxury Goods Industry Is Changing the Way It Conceives and Markets it’s Businesses, Socially and Environmentally Speaking
Rachel Dodes & Sam Schechner
The bad economy and a fundamental shift in the market for luxury goods are forcing an industry that reveres names like Chanel and Versace to embrace a different icon: Mother Nature.
Over the past year, many of the world’s best-known luxury labels have started to introduce ecofriendly products, snap up brands that [...]
