Relax, Don’t Worry, Be Happy And Outsource Your Social Media Marketing
Author: Keith Thompson
If you’ve looked at the size of the task and weren’t inebriated at the time, then outsourcing your social media marketing, or at least portions of it, is really the only sane solution to cover the numerous items that need to be performed on a regular basis.
Easy Steps to Brilliant Blog Posts – a Basic Proposition and a Compelling Hook Will Help Guide You
by Jill Chivers
Write a draft headline. You’ll come back to it at the end, and it may very well change and evolve. But a basic proposition and a compelling hook will help guide your content.
Make sure you have only one idea per post. Our first draft post had about 47 ideas in it. This turned out [...]
How to Boost Your Brand With Social Network Marketing – There are few tools as powerful as social networking for quickly building a positive brand.
For information on eMarketing,social network marketing and social media in general:
SOS eMarketing
David Schwartz
760.345.5069
sosemarketing@gmail.com
e-Marketing Blogs For Business – How Many Posts Does It Take To Start Generating New Leads?
HubSpot reports that blogs need to reach a critical number of articles to generate new leads.
Researchers, HubSpot grouped 760+ HubSpot customers who blog into four different categories based on the size of their blogs. When comparing the median customer’s monthly lead number in each category, we observed that leads started to grow once blogs offered a [...]
Social Network Marketing is informal conversation on a public platform
Social network marketing is an informal conversation on a public platform, it is the oldest mechanism by which opinions on products, services and brands are developed, expressed and spread. If you don’t have the channels to allow people to connect with you, they will not communicate.
Readers will subscribe to certain blogs and follow social networks [...]
WordPress Founder: Open Source Is About People, Not Technology
Ben Parr, Editor-Mashable
Now one of the biggest forces in social media, founder of WordPress Matt Mullenweg, has taken the stage to speak about the open source movement, the origins of WordPress, and how it has fostered innovation.
Mullenweg opened by remarking that open source is not about technology, but about people. He focused a little on [...]
Landing Page Optimization – Converting Website Visitors Into Customers
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Be Direct With Your Customers
Making the case for selling direct to customers online.
By ILAN BRAT, ELLEN BYRON and ANN ZIMMERMAN
Why does Oreo have nearly 50 different versions of its classic cookie? Variations on brands used to be taken for granted but some of the biggest grocery retailers are trimming down in a bid to trim cost.
Retailers are finding that there are too many product choices. This is a challenge for manufacturers, who have grown accustomed to churning out incremental variations on popular products to maintain shelf space and keep their brands fresh in consumers’ minds. For consumers, the shift means less variety but also less trouble sorting their way through a sometimes-bewildering variety of offerings.
Retailers’ drive to simplify is a big shift in the trillion-dollar consumer-products sector. Both retailers and manufacturers long agreed that bigger selections were better, especially when the economy was healthy and consumers were spreading their grocery-shopping trips around two or three stores.
Now retailers are cleaning up the clutter. They are trying to cater to budget-conscious shoppers who want to simplify shopping trips and stick to familiar products. Retailers have found that eliminating certain products can lift sales and profits, in part by cutting excess inventory and making more room for house brands.
“All that go-go 1990s where we were adding items in and adding items in, and people wanted more, more, more, more choice… just didn’t pay off,” said Catherine Lindner, Walgreen’s divisional vice president for marketing development, at a recent conference. Looking at store shelves, “People say, ‘Whoa, you’re bombarding me. Help me figure out what I need.’”
Big retailers also have grown more adept at creating profitable private-label brands, giving them another incentive to remove competing name-brand products.
For these reasons many manufacturers have gone “rogue”, sidestepping traditional retail channels and are using social media networking, social network marketing and social influence marketing to create a demand for their product lines.
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Report for your business from SOS eMarketing
For more information on developing your online shopping contact SOS eMarketing.
There are integrated eMarketing tools that must be used to generate leads from Google as well as direct and referral, these are:
1. Social Network Marketing Twitter and Facebook posts increase your rank on Google and, if used correctly, create a stream of referral leads
2. Search Engine Optimization (SEO) Increased keyword tags and content influences rankings on Google
3. Pay Per Click Advertising (PPC) Google Ad words programs help your Google rankings and increase qualified sales traffic
4. Business Influence Marketing LinkedIn group’s postings are seen on Google and refer business customers to your site
5. Blog Sharing Prolog, Digg, Delicious, Stumbleupon, Technorati, Reddit, Twitter, Facebook, YouTube are all effective referral sites and help rankings on Google as well as refer traffic to your site.
6. Landing Page Optimization Step up eCommerce sales conversions
For more information on integrated eMarketing programs for small business contact SOS eMarketing.
David Schwartz
SOS eMarketing
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Customize What People See When They Land On Your Facebook Page
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Facebook Now Drives More Traffic to Key Sites Than Google
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