Relax, Don’t Worry, Be Happy And Outsource Your Social Media Marketing

Author: Keith Thompson
If you’ve looked at the size of the task and weren’t inebriated at the time, then outsourcing your social media marketing, or at least portions of it, is really the only sane solution to cover the numerous items that need to be performed on a regular basis.

David & Goliath and Social Media Marketing

Author: Daniel D The epic tale of the ultimate upset is playing out online with countless small businesses leveraging the marketing power of social media. How are entrepreneurs doing this?

Ask Not What Your Customers Can Do For You ~ Ask What You Can Do For Your Customers

The key to social media emarketing for gourmet and specialty food is understanding the needs of the user, your target consumer and empowering those needs in an organic manner.

So…whatca doin’ over there on that laptop, denizens of the world? Well, according to a new study from Nielsen showing Internet usage in April 2010, 22% of the time, you’re engaging with social media.

Brenna Ehrlich
Yeah, 22% might not seem like a mammoth percentage, but you have to take into account the fact that this finding is on a global scale. Also, a few more telling takeaways from the report:
Currently, three quarters of Internet users worldwide visit a social network or blog when they go online — that’s a [...]

Williams-Sonoma Reveals E-Commerce Is Their Fastest Growing And Most Profitable Sales Channel

Williams-Sonoma announced it has completed the rollout of its new e-commerce platform. New capabilities added to the Web site include optimized natural search returns and the ability to provide customers with faster download times and easier navigation.

Whole Foods is Often Cited as a Social Media Success, the Details of its Amazing Tactics are What Make Them Unique

sos emarketing, emarketing, integrated marketing, internet marketing consultant, small business marketing consultant, small business marketing consulting, business social marketing, social network marketing, coffee marketing, food marketing, gourmet marketing, luxury marketing

Peets Coffee Offers It’s “Peetnik” Customers A Lively One-On-One Engagement Experience On Facebook

For those who want to increase their online sales, SOS eMarketing recommends social network marketing, also known as social media marketing or social influence marketing. Call it what you like, companies like Pepsi/Mountain Dew have chosen not to spend money on Super Bowl television ads this year, rather they have chosen to spend $20 million dollars on a social media campaign.

How Engaged Are Your Customers?
Request a 5 Point Social Network Analysis Report
for your business from SOS eMarketing

There are integrated eMarketing tools that must be used to generate leads from Google as well as direct and referral, these are:

1. Social Network Marketing Twitter and Facebook posts increase your rank on Google and, if used correctly, create a stream of referral leads
2. Search Engine Optimization (SEO) Increased keyword tags and content influences rankings on Google
3. Pay Per Click Advertising (PPC) Google Ad words programs help your Google rankings and increase qualified sales traffic
4. Business Influence Marketing LinkedIn group’s postings are seen on Google and refer business customers to your site
5. Blog Sharing Prolog, Digg, Delicious, Stumbleupon, Technorati, Reddit, Twitter, Facebook, YouTube are all effective referral sites and help rankings on Google as well as refer traffic to your site.

For more information on integrated eMarketing programs for small business contact SOS eMarketing.

David Schwartz
SOS eMarketing
Click to contact SOS eMarketing
760.345.5069
eMail sosemarketing@gmail.com

Facebook SOS eMarketing

Customer Engagement vs Customer Satisfaction

How Engaged Are Your Customers?
Request a 5 Point Social Network Analysis Report
for your business from SOS eMarketing

There are integrated eMarketing tools that must be used to generate leads from Google as well as direct and referral, these are:

For more information on integrated eMarketing programs for small business contact SOS eMarketing.

David Schwartz
SOS eMarketing
Click to contact SOS eMarketing
760.345.5069
eMail sosemarketing@gmail.com

Facebook SOS eMarketing

Be Direct With Your Customers

Making the case for selling direct to customers online.

By ILAN BRAT, ELLEN BYRON and ANN ZIMMERMAN

Why does Oreo have nearly 50 different versions of its classic cookie? Variations on brands used to be taken for granted but some of the biggest grocery retailers are trimming down in a bid to trim cost.

Retailers are finding that there are too many product choices. This is a challenge for manufacturers, who have grown accustomed to churning out incremental variations on popular products to maintain shelf space and keep their brands fresh in consumers’ minds. For consumers, the shift means less variety but also less trouble sorting their way through a sometimes-bewildering variety of offerings.

Retailers’ drive to simplify is a big shift in the trillion-dollar consumer-products sector. Both retailers and manufacturers long agreed that bigger selections were better, especially when the economy was healthy and consumers were spreading their grocery-shopping trips around two or three stores.

Now retailers are cleaning up the clutter. They are trying to cater to budget-conscious shoppers who want to simplify shopping trips and stick to familiar products. Retailers have found that eliminating certain products can lift sales and profits, in part by cutting excess inventory and making more room for house brands.

“All that go-go 1990s where we were adding items in and adding items in, and people wanted more, more, more, more choice… just didn’t pay off,” said Catherine Lindner, Walgreen’s divisional vice president for marketing development, at a recent conference. Looking at store shelves, “People say, ‘Whoa, you’re bombarding me. Help me figure out what I need.’”

Big retailers also have grown more adept at creating profitable private-label brands, giving them another incentive to remove competing name-brand products.

For these reasons many manufacturers have gone “rogue”, sidestepping traditional retail channels and are using social media networking, social network marketing and social influence marketing to create a demand for their product lines.

Request a free 5 Point Social Network Marketing Analysis
Report for your business from SOS eMarketing

For more information on developing your online shopping contact SOS eMarketing.

There are integrated eMarketing tools that must be used to generate leads from Google as well as direct and referral, these are:

For more information on integrated eMarketing programs for small business contact SOS eMarketing.

David Schwartz
SOS eMarketing
Click to contact SOS eMarketing
760.345.5069
eMail sosemarketing@gmail.com

Facebook SOS eMarketing

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We bring the art of customer engagement to social media, search, email and viral marketing with real-world experience in communicating our client's brand.

We bring the art of customer engagement to social media, search, email and viral marketing with real-world experience in communicating our client's brand.

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