http://www.sosemarketing.com Integrated eMarketing strategists for specialty coffee and food businesses Wed, 01 Sep 2010 17:18:50 +0000 http://backend.userland.com/rss092 en Author: Mohit Bhardwaj Online retail sales during the 2009-2010 holiday season have recorded a remarkable growth as compared to overall sales in the retail market. A steadily improving market condition, better supply-chain management and additional benefits on online shopping have together played a major role in swinging shoppers’ preferences towards online stores. According to ... http://www.sosemarketing.com/?p=5130 From Mashable, author: Jennifer Van Grove - Starbucks’s Vice President of Brand, Content and Online, Chris Bruzzo, is on stage at the Mashable Media Summit and he just revealed that last year’s Free Pastry Day was a whopping success, driving more than one million people to stores. As we noticed, activity on ... http://www.sosemarketing.com/?p=5111 Author: Rachel Barnhart– Erica Tickle and Aaron Thompson have a nickname at the office. “We’ve been called ‘Tweet and Retweet,’” Thompson said. That’s because the Wegmans Web marketing staffers helped convince the grocery store that the time was right to Twitter. For one thing, a fan was tweeting under Wegmans name, ... http://www.sosemarketing.com/?p=5101 British mega-grocer Tesco's North American experiment, Fresh & Easy Neighborhood Markets, with 159 stores in California, southern Nevada and Arizona is utilizing social media in a unique way. Fresh & Easy is having its customers share their wine tasting experience as a Twitter social media event. Here's how it works: Customers must ... http://www.sosemarketing.com/?p=5079 By Arielle Patrice Scott  - Trader Joe’s has captivated the hearts of young people. Gen Yer fans have created entire Ning networks, Facebook pages and unofficial YouTube commercials all to show their TJ love. The incredible aspect of Trader Joe’s and their strong social media presence is they are doing little to ... http://www.sosemarketing.com/?p=5068 Author: Stephanie Larkin - Pick the best coffee beans available all over the world, roast them to perfection, season with an advanced social conscience and a mission to help change the world, flavor with a very savvy sense of marketing and business and you might end up with one of the ... http://www.sosemarketing.com/?p=5057 Author: Mikey G - Prior to the modernist design movement, functionality took a back seat to the appeal of popular ornamental furniture styles. The modern movement reintroduced simple efficiency and originality to the home furnishings marketplace, and innovation to home decor. Modernist design schools like Bauhaus and Werkbund revolutionized home furniture. By investing ... http://www.sosemarketing.com/?p=5038 Social Media Marketing isn’t kid stuff. The people who run your social media marketing campaigns and what they post on a day-to-day basis say everything about your company to your customers, business partners and competitors. Social media is different than traditional marketing and requires a mixed set of professional skills including marketing, PR, ... http://www.sosemarketing.com/?p=5026 Author: Pete Brand I've been in quite a few meetings lately where I listen to people complain about their declining sales numbers and they all seem to be focused intensely on the next tactic to use to increase their sales. Whether it is the new brochure, or the new addition to ... http://www.sosemarketing.com/?p=5005 This was posted by a fan of a SOS eMarketing client. We must be doing something right, LOL. http://www.sosemarketing.com/?p=4987