For More Than One Million Small Businesses, Google Ad words System Is As Much Art As It Is Science, It Requires A Mix Of Analytics And Gamesmanship!
Posted on | December 22, 2009 | No Comments Yet, Your Thoughts Are Welcome
For most people, Google and other search engines are essential tools to navigate the Web. But the workings of the text ads, the blurbs that peddle goods and services on the search results pages, are largely hidden from Web users.
For more than one million businesses, Google’s search advertising system is like a hose inundating Web sites with traffic. Managing it effectively, though, is as much art as it is science. It requires a mix of analytics and gamesmanship, a combination of skills that has become vitally important in the Internet age.
You have to have data and be able to analyze it. It’s a bit like playing chess, but you are blind to what your competitors will do.
Many industry insiders say search engine marketing, as the practice is known, is one of the most effective forms of advertising ever devised. In just a decade, it has grown into an $11 billion business in the United States. It accounts for the vast majority of Google’s $22 billion in annual global sales.
Google’s service, called AdWords, dominates so thoroughly that some advertisers have felt at the mercy of the company, and complained that they had little control over the complex advertising system. One company, TradeComet, filed an antitrust lawsuit accusing Google of artificially increasing its advertising rates.
Search ads are bought from Google through an auction, and businesses pay Google only when someone clicks on their ad. An ad’s position on Google’s search results pages depends on Google’s secret formula derived from bid prices, the rate at which users previously clicked on the ad and a “quality score” determined by Google.
Get more sales from Google searches
There are Internet marketing tools that must be used to generate leads from Google as well as direct and referral, these are:
1. Social Influence Marketing (SIM) Twitter and Facebook posts increase your rank on Google
2. Search Engine Optimization (SEO) Increased keyword tags and content influences rankings on Google
3. Pay Per Click Advertising (PPC) Google Adwords programs help your Google rankings and increase qualified sales traffic
4. Business Influence Marketing LinkedIn groups postings are seen on Google and refer business customers to your site
5. Blog Sharing PR Log, Digg, Delicious, Stumbleupon, Technorati, Reddit, Twitter, Facebook, YouTube are all effective referral sites and help rankings on Google as well as refer traffic to your site
For those who want to increase their online sales, SOS eMarketing recommends Social Influence Marketing, in our view, the most powerful form of Internet marketing. For more information on Integrated eMarketing programs for small business, contact David Schwartz at SOS eMarketing:
Click to contact SOS eMarketing
eMail sosemarketing@gmail.com
Call 760.345.5069
Free Google Keyword Report offer from SOS eMarketing
Click here to request a free Google Keyword Report on your company. Find out which search keywords people are using on Google to find you and your competitors and how many are using them per month
Tags: Coffee Marketing > e marketing > Food Marketing > Integrated eMarketing > integrated marketing > Internet marketing > internet marketing business > Internet Marketing Strategy > Lead Generation > luxury marketing > search engine marketing > Social Marketing > social networking
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