95% Of Retail Products Not On Store Shelves

Posted on | February 1, 2010 | 2 Comments

More than 95% of all U.S. products can not be found in local stores. Don’t blame retailers if they don’t stock all your products. Their shelves can only hold so much inventory. The manufacturers of top brands would like nothing more than to be available to anyone, anywhere at any time, where retail shelf space is concerned, it’s just not possible.

New products regularly move other products off the shelf. Even if retailers have carried all your best products in the past, they could be bumped at any time to make room for something new. Consequently, day after day millions of consumers leave their local stores disappointed, faced with the choice between substituting with another brand, searching store after store or calling on the manufacturer to point them in the direction of the nearest retailer carrying their product. More and more consumers are shopping online to find their favorite products.

Selling direct on the internet has been a viable alternative for over 10 years and many businesses, big and small have profited. But, the problem for manufacturers has always been to drive enough traffic to their website to make it all worthwhile without spending a ton of money in online and offline advertising programs.

With social network marketing, everything changes and the playing field has been leveled. Social networks are the new name of the game and the game isn’t for kids any more. Facebook, with over 321,000,000 active users and Twitter with over 3,000,000 active users are becoming the world’s largest commercial marketplace for “permission based” social influence marketing, for those who know how to use it.

For those who want to increase their online sales, SOS eMarketing recommends social network marketing, also known as social media marketing or social influence marketing. Call it what you like, companies like Pepsi/Mountain Dew have chosen not to spend money on Super Bowl television ads this year, rather they have chosen to spend $20 million dollars on a social media campaign.

Request a free 5 Point Social Network Marketing Analysis
Report for your business from SOS eMarketing

There are integrated eMarketing tools that must be used to generate leads from Google as well as direct and referral, these are:

1. Social Network Marketing Twitter and Facebook posts increase your rank on Google and, if used correctly, create a stream of referral leads
2. Search Engine Optimization (SEO) Increased keyword tags and content influences rankings on Google
3. Pay Per Click Advertising (PPC) Google Ad words programs help your Google rankings and increase qualified sales traffic
4. Business Influence Marketing LinkedIn group’s postings are seen on Google and refer business customers to your site
5. Blog Sharing Prolog, Digg, Delicious, Stumbleupon, Technorati, Reddit, Twitter, Facebook, YouTube are all effective referral sites and help rankings on Google as well as refer traffic to your site.

For more information on integrated eMarketing programs for small business contact SOS eMarketing.

David Schwartz
SOS eMarketing
Click to contact SOS eMarketing
760.345.5069
eMail sosemarketing@gmail.com

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