Step up e-Commerce Sales Conversions With an Optimized Landing Page

Posted on | February 2, 2010 | No Comments Yet, Your Thoughts Are Welcome

By Peter A. Prestipino: http://bit.ly/aTDa2S 
From Website Magazine: http://bit.ly/nI2tB

25 Point Landing Page Optimization Review
There are hundreds of variables on landing pages that can be tested and used to influence visitor conversion. With pay per click prices rising and search engine optimization competition increasing daily, developing a compelling landing page is perhaps the most important way to keep costs low and the return on your advertising spend at levels that will keep you in the black.

Many marketers are taking aim at this initial user experience and testing elements that are widely seen as the most influential aspects of successful landing pages – here is a list of 25 such elements that should be taking into consideration with any landing page review.

 1.  Is there a visible call to action; what specific action do you ultimately want the visitor to take? Are there any barriers, such as a secondary call to action, which prevent this?

2.  Is contact information readily available (and functional) such as phone, email, chat or a form? If not, can it be moved to a more prominent position or emphasized with more active colors or animation?

3.  Is the layout and design consistent from one page to the next? Should a user navigate deeper into your site, are key elements such as contact points, primary navigation, etc, presented in identical areas?

4.  Is the pricing of products or services presented clearly to visitors? Are multiple steps required to calculate or even see the price (e.g. only on the checkout page)? Is international pricing presented?

5.  Are additional fees such as set-up or administration fees presented?

6.  Are products presented clearly? Is a product search feature handy for those looking for more detailed information such as user-guides?

7.  Is the availability of products presented and is it monitored?

8.  Does the site display delivery options and details for each?

9.  Are you able to estimate delivery date? Even including a phrase such as “Delivery within 7-10 days” is a positive reinforcement for users.

10. Are site security seals such as those provided by Thwarte or Hacker Safe working properly and in a prominent enough position to convey a sense of safety?

11. Is the site-wide return or guarantee info linked to an additional page presented near the actual product?

12. Does the shopping cart you operate allow visitors to “save for later”?

13. Are you actively promoting related products on landing pages?

14. Is the image that you are using to present the product appealing (artistic, clear, etc.)?

15. Are images described in a way that influences visitors to make a purchase? 

16. Can the product be enhanced by presented multiple image views?

17. Is a product description present and detailed enough to satisfy the curiosity of visitors?

18. Are product details and specifications presented or could this information be improved or modified with additional information? Does the content emphasize quality and trust?

19. Does the landing page feature customer reviews of products? Can the information be presented in a more prominent position? Can the page be shared on social networks and RSS feeds?

20. If there are multiple products which are similar in nature, is a section of the landing page designated to provide visitors a comparison?

21. Can users print the page? Is there a separate CSS (Cascading Style Sheet) file which creates a paper output that properly reflects the landing page and includes key elements such as price and shipping cost, contact information, customer reviews images and similar products?

22. Is the “Add To Cart” or “Buy Now” button in close proximity to the actual product or is it difficult to find?

23. Is there a secondary button to add products to a cart?

24. Are product categories standardized?

25. On the whole, is the page free of clutter? Are there elements that can be (tested) and potentially removed?

Request a free 5 Point Social Network Marketing Analysis
Report for your business from SOS eMarketing

For more information on developing a landing page contact SOS eMarketing.

There are integrated eMarketing tools that must be used to generate leads from Google as well as direct and referral, these are:

1. Social Network Marketing Twitter and Facebook posts increase your rank on Google and, if used correctly, create a stream of referral leads
2. Search Engine Optimization (SEO) Increased keyword tags and content influences rankings on Google
3. Pay Per Click Advertising (PPC) Google Ad words programs help your Google rankings and increase qualified sales traffic
4. Business Influence Marketing LinkedIn group’s postings are seen on Google and refer business customers to your site
5. Blog Sharing Prolog, Digg, Delicious, Stumbleupon, Technorati, Reddit, Twitter, Facebook, YouTube are all effective referral sites and help rankings on Google as well as refer traffic to your site.
6. Landing Page Optimization Step up eCommerce sales conversions

For more information on integrated eMarketing programs for small business contact SOS eMarketing.

David Schwartz
SOS eMarketing
Click to contact SOS eMarketing
760.345.5069
eMail sosemarketing@gmail.com

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