e-Marketing to 56 Million Women on Facebook
Posted on | February 7, 2010 | No Comments Yet, Your Thoughts Are Welcome
Brette Borow is the President and Founder of Girls Guide To, the “ladies only” guide to life, spends most of her days engaging with the community’s over 140,000 members. There are over 56 million women using Facebook in the United States and for social network marketering it means if you have a brand, product or company that targets women, Facebook is the place to be.
Unfortunately, unless you’re a brand that every woman knows or loves, then just being on Facebook is not enough. Facebook has done a great job of giving eMarketers a powerful tool with its Pages product, but like most things in life, it comes down to execution. Quality counts whether it’s a Fortune 500 company or a friend launching an online jewelry site, is to remember that women are bombarded by marketing messages all day, every day. On the surface, Facebook is no different than the “real world”, constantly being pitched to and spammed is annoying. On Facebook, quality rises to the top more often than not.
Not only do women like to be heard, they also like to know they’re actually being listened to. If a fan posts a question on your page, answer it. If she compliments your brand, thank her. And if she complains about it, address information is passing by at lightning speed. Facebook users do not want to see the same message posted multiple times in their feed. So if you’re promoting something through your Fan Page be sure to reword it and provide additional value before you post it a second time.
You need to remember that women tend to be the primary purchasers in their households, and that they tend to ask friends for advice about brands and products. Women are more than happy to share a good deal when they find one.
The Limited was one of the first brands to really grasp that Facebook represents a huge opportunity to reach their women. They have started to embed actual retail offers into their news feed. But unlike other brands, they do not drive their traffic off of Facebook. Instead, their feed stories open up into widgets on Facebook that can handle the entire transaction right there. This clever use of technology is a prime example of ways that brands need to think outside of the box to reach their “social shoppers”. Keep your offers and processes clear and honest and always respond to feedback.
There are social media marketing tools:
1. Social Network Marketing Twitter and Facebook posts increase your rank on Google and, if used correctly, create a stream of referral leads
2. Search Engine Optimization (SEO) Increased keyword tags and content influences rankings on Google
3. Pay Per Click Advertising (PPC) Google Ad words programs help your Google rankings and increase qualified sales traffic
4. Business Influence Marketing LinkedIn group’s postings are seen on Google and refer business customers to your site
5. Blog Sharing Prolog, Digg, Delicious, Stumbleupon, Technorati, Reddit, Twitter, Facebook, YouTube are all effective referral sites and help rankings on Google as well as refer traffic to your site.
6. Landing Page Optimization Step up eCommerce sales conversions
For more information on social media marketing programs for small business contact SOS eMarketing.
David Schwartz
SOS eMarketing
Click to contact SOS eMarketing
760.345.5069
eMail sosemarketing@gmail.com
Facebook SOS eMarketing
Twitter MarketingXprt
Tags: Blogging > e marketing > eMarketing > landing page optimization > pay per click advertising > search engine optimization > socia network sharing > Social Media Marketing > social network marketing
Comments
Leave a Reply
