8 Rules of Facebook Promotion Every Small Business Should Know

Posted on | February 8, 2010 | 2 Comments

Posted by Nich O’Neill July 23^rd, 2009

You are the owner of a local small business and you are trying to figure out the best steps to get on to Facebook to drive new customers. It can be a daunting task and with little extra time in the day, how can you be expected to spend time emarketing your business on Facebook?

1. Go slow. It takes a little time to build up the residual returns, but if you stick with it, the pay off can be substantial. Many people hear that Facebook is a great way to promote their business but after trying it out for a few days or even a couple weeks, they don’t see a significant upturn in their sales. The difference between Facebook and more traditional promotional channels is that the small business owners need to invest a little bit of their time.

2. Contact your fans directly. The extra effort put toward social media marketing can go a long way and can even provide a rewarding experience as customers begin to provide feedback and communicate directly with you. When you first start growing, it’s a good idea to interact with each new fan on an individual basis. Send users a message after they’ve become a fan of your Facebook page. Build a relationship with each fan and they’ll become a fan and customer forever.

3. Facebook is contagious. Once you build a connection there’s a good chance the user will tell their friends. The main point here is that each new fan can be considered a new lead for a small business. Selling on Facebook though is subtle and should not be done in an overly aggressive way. Just become someone became a fan does not mean you should send them a message saying “Buy my stuff today!!!” Instead, reach out to each new fan individually to welcome them to your Facebook Page and begin a dialogue. Many times these initial conversations will lead to lasting business relationships.

4. Engage your fans. Keeping your fans engaged is an important component of any good Facebook strategy. How much time does it really take to come up with a clever status update? If you’re like me then catchy ideas occasionally pop into your head (or at least ones that you think are clever) when you are on the go. If you’ve properly configured your Facebook Page to work with your mobile device, you can instantly update your Page’s status while on the go. It takes very little extra effort to bring a smile to your fans and it’s something that they’ll remember.

5. Don’t spam, spamming your users with too many links gets old fast.

6.  Consider making your Facebook page an educational experience. Rather than looking for an instantaneous return, look at it as a long-term educational experience. As you improve your strategy, you’ll attract more loyal fans.

7.  Use coupons and other incentives. In addition to engaging users on Facebook, you want to get them making purchases. There are lots of creative incentives to drive people back to your page and to your business, test different marketing strategies and see which works best for your company.

8.  Emphasize mobile subscriptions. One of the best components of Facebook Pages is the ability to receive updates via your mobile device. Once updates come to your phone you can also reply to the updates making it possible for instant two-way communication. Facebook is a relationship marketing platform, not a direct sales channel. That’s why it’s important to take the time to build your relationships with others through Facebook.

Every small business can take advantage of the social media marketing opportunities that Facebook presents. If you would like to learn more about ways that your small business can benefit from Facebook and social media in general, fill out your information in the form below. We promise to not spam you and take your privacy seriously so we won’t give your email to anybody.If you would like to learn more about ways that your small business can benefit from Facebook and social media marketing in general, fill out your information in the form below. We promise to not spam you and take your privacy seriously so we won’t give your email to anybody.

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