Peets Coffee Offers It’s “Peetnik” Customers A Lively One-On-One Engagement Experience On Facebook
Posted on | March 9, 2010 | No Comments Yet, Your Thoughts Are Welcome
With over 37,600 fans on Facebook Peets Coffee is an example of a perfect social network community. Though Peets does use their recognized logo, you will also see posts and replys in first person.
Personal one-on-one interaction is vitally to the success of a social networking community.
To get the most from your social networking on Facebook, Twitter and other networking sites, you must share quality relevant content daily.
It is essential to talk to your fans in a very warm, caring and authentic manner. A lively fan page is an extension of your blog and your business; it’s a place where you can generate real community and consumer loyalty to your brand. There is a direct correlation between frequency of posts and the number of fans. Frequency is king, but there’s a fine balance. To start post a minimum of one update per day and increase from there to several times per day, mixing up the types of posts, to get a good response from your fans. Daily posting at lease Monday through Saturday should yield daily comments and engagement.
Keep in mind high traffic windows. Depending on your time zone and the time zone of the majority of your fans, you’ll probably want to post sometime between 8:15am PST and 2:00pm PST.
Post a mix of your own thoughts, breaking news, useful tips, tools, resources and links from other sites in your industry and related industries. Stay on topic, stay focused.
Fans will come back to your page if there’s a real sense of community. It’s important to be open, inviting, warm, friendly and personable, even if you’re a large brand.
Once you have a wide variety of regular, quality, relevant content posting on your fan page you want to encourage fans to comment on your page. You might ask a provocative question leading fans to consider you as the “expert” in your field. Come back and reply often to your fans’ comments. Do your best to respond to fan questions as promptly as possible.
For those who want to increase their online sales, SOS eMarketing recommends social network marketing, also known as social media marketing or social influence marketing. Call it what you like, companies like Peets Coffee have chosen not to spend money on traditional advertising this year, rather they have chosen to spend their marketing budget on a social media networking.
How Engaged Are Your Customers?
Request a 5 Point Social Network Analysis Report
for your business from SOS eMarketing
There are integrated eMarketing tools that must be used to generate leads from Google as well as direct and referral, these are:
1. Social Network Marketing Twitter and Facebook posts increase your rank on Google and, if used correctly, create a stream of referral leads
2. Search Engine Optimization (SEO) Increased keyword tags and content influences rankings on Google
3. Pay Per Click Advertising (PPC) Google Ad words programs help your Google rankings and increase qualified sales traffic
4. Business Influence Marketing LinkedIn group’s postings are seen on Google and refer business customers to your site
5. Blog Sharing Prolog, Digg, Delicious, Stumbleupon, Technorati, Reddit, Twitter, Facebook, YouTube are all effective referral sites and help rankings on Google as well as refer traffic to your site.
For more information on integrated eMarketing programs for small business contact SOS eMarketing.
David Schwartz
SOS eMarketing
Click to contact SOS eMarketing
760.345.5069
eMail sosemarketing@gmail.com
Facebook SOS eMarketing
Tags: Coffee Marketing > e marketing > eMarketing > food beverage marketing > Integrated eMarketing > Internet marketing > landing page optimization > online marketing > socia network marketing > Social Media Marketing > social networking > SOS eMarketing
Comments
Leave a Reply
