Specialty Coffee Businesses Like Starbucks Coffee Are Relying Heavily On Viral Marketing and Social Influence

Posted on | July 23, 2009 | No Comments Yet, Your Thoughts Are Welcome

Starbucks Coffee Marketing is relying very heavily on social influence or viral marketing using networking media such as Twitter, Facebook, Linkedin, YouTube and other sites to do give away promotions, to communicate with followers and to influence consumers choices. 

Conversations about brands, products and services are increasingly woven into the interactions of social networks. These networking conversations have great influence even though readers often are not conscious of it. Followers do not always realize how much influencing they are doing and conversely how much they are being influenced when they have a conversation about brands across social platforms.
 
Starbucks does not fall into the category of run-of-the-mill social media marketing; Starbucks is pushing the edge of the envelope farther and faster than anyone else. Earlier this month, the company gave away free ice cream through its Facebook site. In May, Starbucks put up new advertising posters is six cities, asking people to take photos, and post them on Twitter. And on Election Day, Starbucks released its Starbucks vote commercial on YouTube announcing that coffee would be on Starbucks tab for everyone who voted.

No specialty coffee, beverage marketing or specialty food marketing business can ignore the role that eMarketing and integrated marketing communications plays in their marketing mix. The Internet is a force that cannot be ignored. For a small business it can be a means to attract new direct and wholesale customers, distributors and reps who are on-line searching for products.

Contact:
David Schwartz
760.345.5069
sosemarketing@gmail.com

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We bring the art of customer engagement to social media, search, email and viral marketing with real-world experience in communicating our client's brand.



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