How Starbucks Used Social Media to Get One Million to Stores in One Day
From Mashable, author: Jennifer Van Grove – Starbucks’s Vice President of Brand, Content and Online, Chris Bruzzo, is on stage at the Mashable Media Summit and he just revealed that last year’s Free Pastry Day was a whopping success, driving more than one million people to stores.
As we noticed, activity on social media sites like Twitter [...]
Socially Conscious Marketing: Green Mountain Coffee
Author: Stephanie Larkin - Pick the best coffee beans available all over the world, roast them to perfection, season with an advanced social conscience and a mission to help change the world, flavor with a very savvy sense of marketing and business and you might end up with one of the most successful specialty coffee businesses [...]
Customer Engagement Is What Facebook Does Best
Jennifer Van Grove
In recent months, Facebook and its young CEO have received a bevy of criticism from users and press following the company’s decision to automatically opt all users into its Open Graph initative. In spite of all the ruckus however, Facebook continues to thrive.
Web denizens may be financing the next Facebook alterrnative, but right [...]
Ask Not What Your Customers Can Do For You ~ Ask What You Can Do For Your Customers
The key to social media emarketing for gourmet and specialty food is understanding the needs of the user, your target consumer and empowering those needs in an organic manner.
So…whatca doin’ over there on that laptop, denizens of the world? Well, according to a new study from Nielsen showing Internet usage in April 2010, 22% of the time, you’re engaging with social media.
Brenna Ehrlich
Yeah, 22% might not seem like a mammoth percentage, but you have to take into account the fact that this finding is on a global scale. Also, a few more telling takeaways from the report:
Currently, three quarters of Internet users worldwide visit a social network or blog when they go online — that’s a [...]
The Luxury Goods Industry Is Changing the Way It Conceives and Markets it’s Businesses, Socially and Environmentally Speaking
Rachel Dodes & Sam Schechner
The bad economy and a fundamental shift in the market for luxury goods are forcing an industry that reveres names like Chanel and Versace to embrace a different icon: Mother Nature.
Over the past year, many of the world’s best-known luxury labels have started to introduce ecofriendly products, snap up brands that [...]
Whole Foods is Often Cited as a Social Media Success, the Details of its Amazing Tactics are What Make Them Unique
sos emarketing, emarketing, integrated marketing, internet marketing consultant, small business marketing consultant, small business marketing consulting, business social marketing, social network marketing, coffee marketing, food marketing, gourmet marketing, luxury marketing
Luxury Marketing – The Ferrari Marketing Strategy is Passion for Speed, Engines, Racing, Design
goteam.com
Ferrari is a myth and a legend in the automotive industry.
The Ferrari tale is one of an astounding and unique worldwide success.
An unparalleled one.
Ferrari success cannot be measured in terms of revenues and sales, or in terms of market capitalization. Ferrari never made an IPO and is not even quoted in any stock exchange market. [...]
“We don’t need no stinking Google Analytics!” Well, yes you do if you have a business website.
Articlesbase.com
Well, you do if you have a business website. Google Analytics are industry standard and provide the best and most complete metrics for traffic and marketing analysis as well as Adwords and eCommerce conversion integration. Google provides free Analytics code for most websites and eMarketing blogs.
e-Marketers Should be Creating Campaigns That Bring Search and e-Mail Marketing Together. A Tightly Aligned Campaign on Search Engines and e-Mail Will Generate Sales.
Karen J. Bannan
Search Engine eMarketing Professional Organization (SEMPO’s) sixth annual State of Search Engine Marketing Report, released in March, the search market is expected to continue to soar in 2010. The report, based on a global online survey of more than 1,500 marketers and agency respondents, estimated that the North American search engine marketing industry [...]
