How Starbucks Used Social Media to Get One Million to Stores in One Day

From Mashable, author: Jennifer Van Grove – Starbucks’s Vice President of Brand, Content and Online, Chris Bruzzo, is on stage at the Mashable Media Summit and he just revealed that last year’s Free Pastry Day was a whopping success, driving more than one million people to stores.
As we noticed, activity on social media sites like Twitter [...]

Wegmans Markets On Twitter: “Social Media, It’s Where Our Customers Are At Already”

Author: Rachel Barnhart– Erica Tickle and Aaron Thompson have a nickname at the office. “We’ve been called ‘Tweet and Retweet,’” Thompson said. That’s because the Wegmans Web marketing staffers helped convince the grocery store that the time was right to Twitter.
For one thing, a fan was tweeting under Wegmans name, misleading customers. “The conversations were [...]

How Trader Joe’s Uses Social Media By Doing Nothing

By Arielle Patrice Scott  – Trader Joe’s has captivated the hearts of young people. Gen Yer fans have created entire Ning networks, Facebook pages and unofficial YouTube commercials all to show their TJ love. The incredible aspect of Trader Joe’s and their strong social media presence is they are doing little to nothing to encourage it. In [...]

Williams-Sonoma Reveals E-Commerce Is Their Fastest Growing And Most Profitable Sales Channel

Williams-Sonoma announced it has completed the rollout of its new e-commerce platform. New capabilities added to the Web site include optimized natural search returns and the ability to provide customers with faster download times and easier navigation.

Whole Foods is Often Cited as a Social Media Success, the Details of its Amazing Tactics are What Make Them Unique

sos emarketing, emarketing, integrated marketing, internet marketing consultant, small business marketing consultant, small business marketing consulting, business social marketing, social network marketing, coffee marketing, food marketing, gourmet marketing, luxury marketing

Social Networking Brings The World To You

AllBusiness.com Using Social network marketing, Facebook & Twitter  are inviting and intriguing and a powerful communication tool. Learning how to use them wisely for emarketing can increase your business profile.

Is Retirement An Outmoded Idea? Baby Boomers 80 Million Strong Are Quickly Becoming A Major Entrepreneurial Force

Helping small businesses win at marketing, especially online, is an important mission and SOS is dedicated to taking on a challenge of importance to every small business — finding the marketing tools that work for their individual businesses and for their unique markets.

For information on how your company can develop and expand it’s marketing and increase your online sales contact SOS eMarketing.

SOS eMarketing utilizes marketing analysis and planning to determine the best use of current media and technology. These include:

1. Social Network Marketing, also know as Social Media Marketing utilizes Twitter and Facebook posts increase your rank on Google and, if used correctly, create a stream of referral leads
2. Search Engine Optimization (SEO) Increased keyword tags and content influences rankings on Google
3. Pay Per Click Advertising (PPC) Google Ad words programs help your Google rankings and increase qualified sales traffic
4. Business Influence Marketing LinkedIn group’s postings are seen on Google and refer business customers to your site
5. Blog Sharing Prolog, Digg, Delicious, Stumbleupon, Technorati, Reddit, Twitter, Facebook, YouTube are all effective referral sites and help rankings on Google as well as refer traffic to your site.
6. Landing Page Optimization Step up eCommerce sales conversions

For more information on integrated eMarketing programs for small business contact SOS eMarketing.

David Schwartz
SOS eMarketing
Specialty Coffee + Food Marketing
760.345.5069
sosemarketing@gmail.com
www.sosemarketing.com
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Twitter http://twitter.com/MarketingXprt
Linkedin http://www.linkedin.com/in/sosconsulting

Hit or Miss Marketing a Major Frustration for Small Businesses

Helping small businesses win at marketing, especially online, is an important mission and SOS is dedicated to taking on a challenge of importance to every small business — finding the marketing tools that work for their individual businesses and for their unique markets.

For information on how your company can develop and expand it’s marketing and increase your online sales contact SOS eMarketing.

SOS eMarketing utilizes marketing analysis and planning to determine the best use of current media and technology. These include:

1. Social Network Marketing, also know as Social Media Marketing utilizes Twitter and Facebook posts increase your rank on Google and, if used correctly, create a stream of referral leads
2. Search Engine Optimization (SEO) Increased keyword tags and content influences rankings on Google
3. Pay Per Click Advertising (PPC) Google Ad words programs help your Google rankings and increase qualified sales traffic
4. Business Influence Marketing LinkedIn group’s postings are seen on Google and refer business customers to your site
5. Blog Sharing Prolog, Digg, Delicious, Stumbleupon, Technorati, Reddit, Twitter, Facebook, YouTube are all effective referral sites and help rankings on Google as well as refer traffic to your site.
6. Landing Page Optimization Step up eCommerce sales conversions

For more information on integrated eMarketing programs for small business contact SOS eMarketing.

David Schwartz

Going Bananas For Bananas

Incredible Smoothies.com
Artwork by Andy Warhol for The Velvet Underground album “The Velvet Underground & Nico”, March 12, 1967.
Bananas are not only delicious and convenient, they provide a wide range of health benefits that put them on the top of my grocery list. Bananas are also a favorite ingredient for smoothie recipes. They provide a wonderful, [...]

How To Sell Luxury Goods In A Bad Economy

Author: Alexandra Wilkis Wilson
There’s always a market for top quality, even at top dollar. “This climate has simply forced luxury brands to be much more strategic in their approach to marketing,” says Gregory Furman, of the Luxury Marketing Council, an association for luxury goods and services companies. “One of the ways to do that is [...]

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