Prepare For Record Holiday-Season Sales For Online Retailing
Author: Mohit Bhardwaj Online retail sales during the 2009-2010 holiday season have recorded a remarkable growth as compared to overall sales in the retail market. A steadily improving market condition, better supply-chain management and additional benefits on online shopping have together played a major role in swinging shoppers’ preferences towards online stores.
According to a report published by National [...]
How Starbucks Used Social Media to Get One Million to Stores in One Day
From Mashable, author: Jennifer Van Grove – Starbucks’s Vice President of Brand, Content and Online, Chris Bruzzo, is on stage at the Mashable Media Summit and he just revealed that last year’s Free Pastry Day was a whopping success, driving more than one million people to stores.
As we noticed, activity on social media sites like Twitter [...]
Wegmans Markets On Twitter: “Social Media, It’s Where Our Customers Are At Already”
Author: Rachel Barnhart– Erica Tickle and Aaron Thompson have a nickname at the office. “We’ve been called ‘Tweet and Retweet,’” Thompson said. That’s because the Wegmans Web marketing staffers helped convince the grocery store that the time was right to Twitter.
For one thing, a fan was tweeting under Wegmans name, misleading customers. “The conversations were [...]
Tesco’s Fresh & Easy Markets: Twitter Wine Tasting Event Pays Off
British mega-grocer Tesco’s North American experiment, Fresh & Easy Neighborhood Markets, with 159 stores in California, southern Nevada and Arizona is utilizing social media in a unique way.
Fresh & Easy is having its customers share their wine tasting experience as a Twitter social media event.
Here’s how it works: Customers must come into Fresh & Easy [...]
How Trader Joe’s Uses Social Media By Doing Nothing
By Arielle Patrice Scott – Trader Joe’s has captivated the hearts of young people. Gen Yer fans have created entire Ning networks, Facebook pages and unofficial YouTube commercials all to show their TJ love. The incredible aspect of Trader Joe’s and their strong social media presence is they are doing little to nothing to encourage it. In [...]
Williams-Sonoma Reveals E-Commerce Is Their Fastest Growing And Most Profitable Sales Channel
Williams-Sonoma announced it has completed the rollout of its new e-commerce platform. New capabilities added to the Web site include optimized natural search returns and the ability to provide customers with faster download times and easier navigation.
Whole Foods is Often Cited as a Social Media Success, the Details of its Amazing Tactics are What Make Them Unique
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The 8 Rules of Social Media Marketing Every Business Should Know
By Nich O’Neill, July 23rd, 2009
You are the owner of a small business and you are trying to figure out the best steps to get on to Facebook, Twitter and other social networks to drive new customers. It can be a daunting task and with little extra time in the day, how can you be expected [...]
Social Networking Brings The World To You
AllBusiness.com Using Social network marketing, Facebook & Twitter are inviting and intriguing and a powerful communication tool. Learning how to use them wisely for emarketing can increase your business profile.
Is Retirement An Outmoded Idea? Baby Boomers 80 Million Strong Are Quickly Becoming A Major Entrepreneurial Force
Helping small businesses win at marketing, especially online, is an important mission and SOS is dedicated to taking on a challenge of importance to every small business — finding the marketing tools that work for their individual businesses and for their unique markets.
For information on how your company can develop and expand it’s marketing and increase your online sales contact SOS eMarketing.
SOS eMarketing utilizes marketing analysis and planning to determine the best use of current media and technology. These include:
1. Social Network Marketing, also know as Social Media Marketing utilizes Twitter and Facebook posts increase your rank on Google and, if used correctly, create a stream of referral leads
2. Search Engine Optimization (SEO) Increased keyword tags and content influences rankings on Google
3. Pay Per Click Advertising (PPC) Google Ad words programs help your Google rankings and increase qualified sales traffic
4. Business Influence Marketing LinkedIn group’s postings are seen on Google and refer business customers to your site
5. Blog Sharing Prolog, Digg, Delicious, Stumbleupon, Technorati, Reddit, Twitter, Facebook, YouTube are all effective referral sites and help rankings on Google as well as refer traffic to your site.
6. Landing Page Optimization Step up eCommerce sales conversions
For more information on integrated eMarketing programs for small business contact SOS eMarketing.
David Schwartz
SOS eMarketing
Specialty Coffee + Food Marketing
760.345.5069
sosemarketing@gmail.com
www.sosemarketing.com
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