The Rules Of Customer Engagement On Social Networks – Facebook and Twitter
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Be Direct With Your Customers
Making the case for selling direct to customers online.
By ILAN BRAT, ELLEN BYRON and ANN ZIMMERMAN
Why does Oreo have nearly 50 different versions of its classic cookie? Variations on brands used to be taken for granted but some of the biggest grocery retailers are trimming down in a bid to trim cost.
Retailers are finding that there are too many product choices. This is a challenge for manufacturers, who have grown accustomed to churning out incremental variations on popular products to maintain shelf space and keep their brands fresh in consumers’ minds. For consumers, the shift means less variety but also less trouble sorting their way through a sometimes-bewildering variety of offerings.
Retailers’ drive to simplify is a big shift in the trillion-dollar consumer-products sector. Both retailers and manufacturers long agreed that bigger selections were better, especially when the economy was healthy and consumers were spreading their grocery-shopping trips around two or three stores.
Now retailers are cleaning up the clutter. They are trying to cater to budget-conscious shoppers who want to simplify shopping trips and stick to familiar products. Retailers have found that eliminating certain products can lift sales and profits, in part by cutting excess inventory and making more room for house brands.
“All that go-go 1990s where we were adding items in and adding items in, and people wanted more, more, more, more choice… just didn’t pay off,” said Catherine Lindner, Walgreen’s divisional vice president for marketing development, at a recent conference. Looking at store shelves, “People say, ‘Whoa, you’re bombarding me. Help me figure out what I need.’”
Big retailers also have grown more adept at creating profitable private-label brands, giving them another incentive to remove competing name-brand products.
For these reasons many manufacturers have gone “rogue”, sidestepping traditional retail channels and are using social media networking, social network marketing and social influence marketing to create a demand for their product lines.
Request a free 5 Point Social Network Marketing Analysis
Report for your business from SOS eMarketing
For more information on developing your online shopping contact SOS eMarketing.
There are integrated eMarketing tools that must be used to generate leads from Google as well as direct and referral, these are:
1. Social Network Marketing Twitter and Facebook posts increase your rank on Google and, if used correctly, create a stream of referral leads
2. Search Engine Optimization (SEO) Increased keyword tags and content influences rankings on Google
3. Pay Per Click Advertising (PPC) Google Ad words programs help your Google rankings and increase qualified sales traffic
4. Business Influence Marketing LinkedIn group’s postings are seen on Google and refer business customers to your site
5. Blog Sharing Prolog, Digg, Delicious, Stumbleupon, Technorati, Reddit, Twitter, Facebook, YouTube are all effective referral sites and help rankings on Google as well as refer traffic to your site.
6. Landing Page Optimization Step up eCommerce sales conversions
For more information on integrated eMarketing programs for small business contact SOS eMarketing.
David Schwartz
SOS eMarketing
Click to contact SOS eMarketing
760.345.5069
eMail sosemarketing@gmail.com
Facebook SOS eMarketing
Twitter MarketingXprt
Dumped By Generics! Brand names fight to stay on store shelves
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How A Small Bakery Got A Big Piece Of The eCommerce Pie
sos emarketing, emarketing, integrated marketing, internet marketing consultant, small business marketing consultant, small business marketing consulting, business social marketing, social network marketing, coffee marketing, food marketing, gourmet marketing, luxury marketing”
The Biggest Grocery Retailers Are Trimming Down In A Bid To Trim Costs, Making The Case For Selling Direct To Customers From Your Online Shopping Cart
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The Absolute 10 Greatest Tips for Purchasing a Home Espresso Machine
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Illy Coffee Is Rather Like A Fine Wine
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e-Marketing to 56 Million Women on Facebook
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Step up e-Commerce Sales Conversions With an Optimized Landing Page
Request a free 5 Point Social Network Marketing Analysis
Report for your business from SOS eMarketing
For more information on developing a landing page contact SOS eMarketing.
There are integrated eMarketing tools that must be used to generate leads from Google as well as direct and referral, these are:
1. Social Network Marketing Twitter and Facebook posts increase your rank on Google and, if used correctly, create a stream of referral leads
2. Search Engine Optimization (SEO) Increased keyword tags and content influences rankings on Google
3. Pay Per Click Advertising (PPC) Google Ad words programs help your Google rankings and increase qualified sales traffic
4. Business Influence Marketing LinkedIn group’s postings are seen on Google and refer business customers to your site
5. Blog Sharing Prolog, Digg, Delicious, Stumbleupon, Technorati, Reddit, Twitter, Facebook, YouTube are all effective referral sites and help rankings on Google as well as refer traffic to your site.
6. Landing Page Optimization Step up eCommerce sales conversions
For more information on integrated eMarketing programs for small business contact SOS eMarketing.
David Schwartz
SOS eMarketing
Click to contact SOS eMarketing
760.345.5069
eMail sosemarketing@gmail.com
Facebook SOS eMarketing
Twitter MarketingXprt
95% Of Retail Products Not On Store Shelves
sos emarketing, emarketing, integrated marketing, internet marketing consultant, small business marketing consultant, small business marketing consulting, business social marketing, social network marketing, coffee marketing, food marketing, gourmet marketing, luxury marketing”
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