How Starbucks Used Social Media to Get One Million to Stores in One Day
From Mashable, author: Jennifer Van Grove – Starbucks’s Vice President of Brand, Content and Online, Chris Bruzzo, is on stage at the Mashable Media Summit and he just revealed that last year’s Free Pastry Day was a whopping success, driving more than one million people to stores.
As we noticed, activity on social media sites like Twitter [...]
Tesco’s Fresh & Easy Markets: Twitter Wine Tasting Event Pays Off
British mega-grocer Tesco’s North American experiment, Fresh & Easy Neighborhood Markets, with 159 stores in California, southern Nevada and Arizona is utilizing social media in a unique way.
Fresh & Easy is having its customers share their wine tasting experience as a Twitter social media event.
Here’s how it works: Customers must come into Fresh & Easy [...]
Relax, Don’t Worry, Be Happy And Outsource Your Social Media Marketing
Author: Keith Thompson
If you’ve looked at the size of the task and weren’t inebriated at the time, then outsourcing your social media marketing, or at least portions of it, is really the only sane solution to cover the numerous items that need to be performed on a regular basis.
David & Goliath and Social Media Marketing
Author: Daniel D The epic tale of the ultimate upset is playing out online with countless small businesses leveraging the marketing power of social media. How are entrepreneurs doing this?
Whole Foods is Often Cited as a Social Media Success, the Details of its Amazing Tactics are What Make Them Unique
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The 8 Rules of Social Media Marketing Every Business Should Know
By Nich O’Neill, July 23rd, 2009
You are the owner of a small business and you are trying to figure out the best steps to get on to Facebook, Twitter and other social networks to drive new customers. It can be a daunting task and with little extra time in the day, how can you be expected [...]
Your Small Business Is A Superpower You Didn’t Even Know You Had
For more information on developing your online shopping contact SOS eMarketing.
There are integrated eMarketing tools that must be used to generate leads from Google as well as direct and referral, these are:
1. Social Network Marketing Twitter and Facebook posts increase your rank on Google and, if used correctly, create a stream of referral leads
2. Search Engine Optimization (SEO) Increased keyword tags and content influences rankings on Google
3. Pay Per Click Advertising (PPC) Google Ad words programs help your Google rankings and increase qualified sales traffic
4. Social Influence Marketing LinkedIn group’s postings are seen on Google and refer business customers to your site
5. Blog Sharing Prolog, Digg, Delicious, Stumbleupon, Technorati, Reddit, Twitter, Facebook, YouTube are all effective referral sites and help rankings on Google as well as refer traffic to your site.
6. Landing Page Optimization Step up eCommerce sales conversions
For more information on integrated eMarketing programs for small business contact SOS eMarketing.
David Schwartz
SOS eMarketing
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The Rules Of Customer Engagement On Social Networks – Facebook and Twitter
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Customize What People See When They Land On Your Facebook Page
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How A Small Bakery Got A Big Piece Of The eCommerce Pie
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