How Starbucks Used Social Media to Get One Million to Stores in One Day
From Mashable, author: Jennifer Van Grove – Starbucks’s Vice President of Brand, Content and Online, Chris Bruzzo, is on stage at the Mashable Media Summit and he just revealed that last year’s Free Pastry Day was a whopping success, driving more than one million people to stores.
As we noticed, activity on social media sites like Twitter [...]
Wegmans Markets On Twitter: “Social Media, It’s Where Our Customers Are At Already”
Author: Rachel Barnhart– Erica Tickle and Aaron Thompson have a nickname at the office. “We’ve been called ‘Tweet and Retweet,’” Thompson said. That’s because the Wegmans Web marketing staffers helped convince the grocery store that the time was right to Twitter.
For one thing, a fan was tweeting under Wegmans name, misleading customers. “The conversations were [...]
Tesco’s Fresh & Easy Markets: Twitter Wine Tasting Event Pays Off
British mega-grocer Tesco’s North American experiment, Fresh & Easy Neighborhood Markets, with 159 stores in California, southern Nevada and Arizona is utilizing social media in a unique way.
Fresh & Easy is having its customers share their wine tasting experience as a Twitter social media event.
Here’s how it works: Customers must come into Fresh & Easy [...]
How Trader Joe’s Uses Social Media By Doing Nothing
By Arielle Patrice Scott – Trader Joe’s has captivated the hearts of young people. Gen Yer fans have created entire Ning networks, Facebook pages and unofficial YouTube commercials all to show their TJ love. The incredible aspect of Trader Joe’s and their strong social media presence is they are doing little to nothing to encourage it. In [...]
Building Trust and Friendships with Social Media
Author: Pete Brand
I’ve been in quite a few meetings lately where I listen to people complain about their declining sales numbers and they all seem to be focused intensely on the next tactic to use to increase their sales. Whether it is the new brochure, or the new addition to their website. The problem is [...]
Relax, Don’t Worry, Be Happy And Outsource Your Social Media Marketing
Author: Keith Thompson
If you’ve looked at the size of the task and weren’t inebriated at the time, then outsourcing your social media marketing, or at least portions of it, is really the only sane solution to cover the numerous items that need to be performed on a regular basis.
Customer Engagement Is What Facebook Does Best
Jennifer Van Grove
In recent months, Facebook and its young CEO have received a bevy of criticism from users and press following the company’s decision to automatically opt all users into its Open Graph initative. In spite of all the ruckus however, Facebook continues to thrive.
Web denizens may be financing the next Facebook alterrnative, but right [...]
Ask Not What Your Customers Can Do For You ~ Ask What You Can Do For Your Customers
The key to social media emarketing for gourmet and specialty food is understanding the needs of the user, your target consumer and empowering those needs in an organic manner.
So…whatca doin’ over there on that laptop, denizens of the world? Well, according to a new study from Nielsen showing Internet usage in April 2010, 22% of the time, you’re engaging with social media.
Brenna Ehrlich
Yeah, 22% might not seem like a mammoth percentage, but you have to take into account the fact that this finding is on a global scale. Also, a few more telling takeaways from the report:
Currently, three quarters of Internet users worldwide visit a social network or blog when they go online — that’s a [...]
Kashi Interactive Website Creates True Believers
Oliva Hayes
Two of the most commonly confused concepts in social media are the idea of “social” versus “interactive.” Making something social implies that there is a heavy emphasis on the actual sharability of the content. Simply put, interactive means that there is stuff for people to do on your website beyond just reading.The two concepts [...]
