Intentional Marketing vs Accidental Marketing
Marketing Accidents Waiting to Happen (and how to avoid them) Acting on Incomplete Information Example 1: Some companies build their marketing plan with only major holidays in mind. What they may not realize is that non-holiday days can be just as important — maybe even more. Example 2: If a marketing plan has more up [...]
How to Measure Social Media ROI Like the Experts
Posted by Corey Eridon When getting started with social media, it’s fun to watch your follower and fan count grow, see how many re-tweets you’re getting, and watch how much people are commenting on Facebook posts. Look at all that reach! Look at all that engagement! This is how you get your content into cyberspace! That’s all [...]
Things You Didn’t Know Facebook Could Do
By PAUL BOUTIN Published: November 30, 2011 The designers and engineers who build Facebook are anything but complacent about their success. They face a constant threat from the career-centric LinkedIn, specialized upstarts like Instagram’s mobile photo network and now Google’s fast-growing Google+, an attempt to improve on Facebook’s core design that has picked up tens [...]
ROI Comparison Across Media Channels – eMail Marketing Wins By a Landslide
eMail Marketing returns $42 dollars on the dollar. Internet Search SEO returns $22 dollars on the dollar. Social Media returns $12 dollars on the dollar. Mobile Marketing returns $10 dollars on the dollar. Newspaper Ads return $12 dollars on the dollar. Magazine Ads return $10 dollars on the dollar. Direct Mail returns $7 dollars on [...]
SOS e-Marketing: Google+ Brand Pages Are The ‘Wild West’ for Now!
By: Todd Wasserman First, the good news for marketers about Google+: It’s incredibly easy to set up a brand page there. Now, the bad news: It’s incredibly easy to set up a brand page there. Although there’s a verification system in place, I was able to create a fake Coca Cola page in a few minutes. The [...]
Increasing Your Rate of Conversion Will Result in a Greater Return on Investment (ROI)
If you are an ambitious, entrepreneurial company looking for growth and Google dominance in 2012, then the information below has been written exactly for you. Increasing your conversion rate will result in a greater return on investment (ROI) As a small business owner, your number one priority has to be the acquisition of new customers. [...]
SOS eMarketing: We push the e-mail marketing envelope
Danielle Hickey E-mail marketing has grown over time to become one of the most cost-effective methods of marketing used today. The ability to send large quantities of e-mail at almost no cost is the absolute best form of internet marketing there is. Producing consistent, predictable results at the push of a button is the dream [...]
SOS e-Marketing: Five e-Mail Marketing Steps to Avoid
Facebook Ads, Facebook Twitter, Marketing, YouTube Video Marketing, Mobil Marketing, Social media marketing, email marketing, e-mail marketing, eMarketing, internet, marketing, consultant,Internet, Marketing, Strategy,Marketing, Planning,marketing, strategies, small business, marketing consultant, small business marketing consulting, SOS eMarketing, SEO, SEM, SMO
Facebook’s New Advertising Strategy Is Brilliant and Unexpected
By: Todd Wasserman Facebook and Google get compared a lot these days, but with its new advertising strategy, Facebook is adapting Google’s ad strategy to its social media. Improving advertising on the popular social network is not a new or particularly innovative idea. The transition from advertising as a message-delivering medium to a platform for [...]
Companies Don’t Hire Us to do Social Media and e-Marketing, They Hire us to Directly and Positively Affect their Bottom Line
Companies don’t hire us to do social media and eMarketing, they hire us to directly and positively affect their bottom line. To attain consistently outstanding results for our clients, SOS eMarketing relies on a defined strategy to build brands, generate sales and measure results. For instance we might recommend that a client run ads on [...]
« go back — keep looking »
