Hire a Co-Pilot to Take Your Social Media Marketing to the Level of Lead Generation
How do you get more out of: Facebook, Twitter, Linkedin, YouTube, Blogging, Stumbleupon, Email/Constant Contact/Mail Chimp/etc., SEO, CRO, Mobile, PRLog, Google Adwords, Facebook Ads, Manta, Pinterest, Google+, Keywords, Slideshare, and more…including your traditional marketing? Hire an e-marketing co-pilot like SOS eMarketing. SOS eMarketing is a social media marketing specialist. We work with you and your [...]
In-House Social Media Marketing vs Hiring Outside Specialist
If you expect results quickly from your social media marketing, hire an outside specialist. The question of managing your social media marketing programs internally or hiring a marketing specialist to develop and run social media efforts depends a lot on your staff core competency, company size, overall marketing budget, and objectives.
Is blogging really effective? What results will we see?
Nothing like some cold, hard data to prove a point. How does this sound? The average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages. HubSpot.com’s 2011 ROI Study shows that 69% of businesses attribute their lead generation success to blogging. 57% of businesses have acquired a [...]
SOS e-Marketing: Background Checks Now Include Twitter, Facebook
By Al Farnham Surviving a background check just got tougher. And it’s soon going to get harder still, as Internet search technology grows more sophisticated: Employers have started scouring the web—social networking sites in particular—to check up on potential hires. If you’ve ever posted anything that suggests you might be somebody who likes a racist [...]
Social Media Marketing for Property Managers and HOAs
Currently, people shop online for houses and property rentals as they shop for other items. Having a presence on Facebook and other social media makes your community more “searchable.” As a result, your community’s social media pages promote the values of your properties! So what does all this mean for community associations? Social media, websites, [...]
The Top 10 tech trends for 2012 According to Pete Cashmore – Mashable CEO
By Pete Cashmore, founder and CEO of Mashable Special to CNN CNN) – From the continuing rise of tablet devices to the daily-deals craze and the return of the Internet IPO, 2011 has been a transformative year for technology. The pace of change has become blisteringly fast, with traditional industries — bookstores, video-rental chains, newspapers — crumbling [...]
Intentional Marketing vs Accidental Marketing
Marketing Accidents Waiting to Happen (and how to avoid them) Acting on Incomplete Information Example 1: Some companies build their marketing plan with only major holidays in mind. What they may not realize is that non-holiday days can be just as important — maybe even more. Example 2: If a marketing plan has more up [...]
Things You Didn’t Know Facebook Could Do
By PAUL BOUTIN Published: November 30, 2011 The designers and engineers who build Facebook are anything but complacent about their success. They face a constant threat from the career-centric LinkedIn, specialized upstarts like Instagram’s mobile photo network and now Google’s fast-growing Google+, an attempt to improve on Facebook’s core design that has picked up tens [...]
SOS eMarketing: How Kellogg’s Overtook Post Cereals During the Depression
Not all was gloom and doom during the Great Depression. It was a time when those who knew what they were doing made great economic strides and the very nature of the depression itself was an economic boon for them. It was a time when several companies benefited from aggressive marketing while their rivals cut back. A good example of [...]
ROI Comparison Across Media Channels – eMail Marketing Wins By a Landslide
eMail Marketing returns $42 dollars on the dollar. Internet Search SEO returns $22 dollars on the dollar. Social Media returns $12 dollars on the dollar. Mobile Marketing returns $10 dollars on the dollar. Newspaper Ads return $12 dollars on the dollar. Magazine Ads return $10 dollars on the dollar. Direct Mail returns $7 dollars on [...]
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