Intentional Marketing vs Accidental Marketing
Marketing Accidents Waiting to Happen (and how to avoid them) Acting on Incomplete Information Example 1: Some companies build their marketing plan with only major holidays in mind. What they may not realize is that non-holiday days can be just as important — maybe even more. Example 2: If a marketing plan has more up [...]
Things You Didn’t Know Facebook Could Do
By PAUL BOUTIN Published: November 30, 2011 The designers and engineers who build Facebook are anything but complacent about their success. They face a constant threat from the career-centric LinkedIn, specialized upstarts like Instagram’s mobile photo network and now Google’s fast-growing Google+, an attempt to improve on Facebook’s core design that has picked up tens [...]
SOS eMarketing: How Kellogg’s Overtook Post Cereals During the Depression
Not all was gloom and doom during the Great Depression. It was a time when those who knew what they were doing made great economic strides and the very nature of the depression itself was an economic boon for them. It was a time when several companies benefited from aggressive marketing while their rivals cut back. A good example of [...]
ROI Comparison Across Media Channels – eMail Marketing Wins By a Landslide
eMail Marketing returns $42 dollars on the dollar. Internet Search SEO returns $22 dollars on the dollar. Social Media returns $12 dollars on the dollar. Mobile Marketing returns $10 dollars on the dollar. Newspaper Ads return $12 dollars on the dollar. Magazine Ads return $10 dollars on the dollar. Direct Mail returns $7 dollars on [...]
David Schwartz/SOS e-Marketing 2012 Business Forecast – My predictions
RETAIL – Look for 10% growth in 2012 Consumer confidence will rebound in coming months, especially if there is more stability in the stock market, less fighting in Congress over President Obama’s jobs bill and a resolution to debt problems in Europe. Plus, we’ve recently seen a disconnect between consumer confidence and actual spending. For [...]
SOS e-Marketing: Google+ Brand Pages Are The ‘Wild West’ for Now!
By: Todd Wasserman First, the good news for marketers about Google+: It’s incredibly easy to set up a brand page there. Now, the bad news: It’s incredibly easy to set up a brand page there. Although there’s a verification system in place, I was able to create a fake Coca Cola page in a few minutes. The [...]
Increasing Your Rate of Conversion Will Result in a Greater Return on Investment (ROI)
If you are an ambitious, entrepreneurial company looking for growth and Google dominance in 2012, then the information below has been written exactly for you. Increasing your conversion rate will result in a greater return on investment (ROI) As a small business owner, your number one priority has to be the acquisition of new customers. [...]
SOS eMarketing: We push the e-mail marketing envelope
Danielle Hickey E-mail marketing has grown over time to become one of the most cost-effective methods of marketing used today. The ability to send large quantities of e-mail at almost no cost is the absolute best form of internet marketing there is. Producing consistent, predictable results at the push of a button is the dream [...]
Facebook’s New Advertising Strategy Is Brilliant and Unexpected
By: Todd Wasserman Facebook and Google get compared a lot these days, but with its new advertising strategy, Facebook is adapting Google’s ad strategy to its social media. Improving advertising on the popular social network is not a new or particularly innovative idea. The transition from advertising as a message-delivering medium to a platform for [...]
In 2010, Food and Beverage Online Retailers Took in $36.4 Billion From Oct. 31-Dec. 24th. Better Online Sales Expected During 2011 Holidays.
By Timothy Williams New York Times Online sales increased more than 15 percent in the 2010 holiday season, according to data released by SpendingPlus, confirming the growing importance of Internet commerce during retail’s most lucrative time of the year. Retailers online took in $36.4 billion from Oct. 31 to Dec. 24, 2010, compared with $31.5 [...]
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