David Schwartz/SOS e-Marketing 2012 Business Forecast – My predictions
RETAIL – Look for 10% growth in 2012 Consumer confidence will rebound in coming months, especially if there is more stability in the stock market, less fighting in Congress over President Obama’s jobs bill and a resolution to debt problems in Europe. Plus, we’ve recently seen a disconnect between consumer confidence and actual spending. For [...]
SOS e-Marketing: Google+ Brand Pages Are The ‘Wild West’ for Now!
By: Todd Wasserman First, the good news for marketers about Google+: It’s incredibly easy to set up a brand page there. Now, the bad news: It’s incredibly easy to set up a brand page there. Although there’s a verification system in place, I was able to create a fake Coca Cola page in a few minutes. The [...]
Increasing Your Rate of Conversion Will Result in a Greater Return on Investment (ROI)
If you are an ambitious, entrepreneurial company looking for growth and Google dominance in 2012, then the information below has been written exactly for you. Increasing your conversion rate will result in a greater return on investment (ROI) As a small business owner, your number one priority has to be the acquisition of new customers. [...]
SOS eMarketing: We push the e-mail marketing envelope
Danielle Hickey E-mail marketing has grown over time to become one of the most cost-effective methods of marketing used today. The ability to send large quantities of e-mail at almost no cost is the absolute best form of internet marketing there is. Producing consistent, predictable results at the push of a button is the dream [...]
Mobile Marketing: 31% of U.S. Adults Prefer to be Reached by Text Message
Facebook Ads, Facebook Marketing, YouTube Video Marketing, Mobil Marketing, Social media marketing, email marketing, e-mail marketing, eMarketing, internet, marketing, consultant,Internet, Marketing, Strategy,Marketing, Planning,marketing, strategies, small business, marketing consultant, small business marketing consulting, SOS eMarketing, SEO, SEM, SMO
SOS e-Marketing: Online Marketing Isn’t Rocket Science…But it is a Science!
To make online marketing work you need to know the formula, how to get the search engines to find your site…
SOS e-Marketing: Why It Matters That Amazon Can’t Manufacture A Kindle In the USA
Source: Steve Denning, Forbes Some American corporate executives are focusing attention on increasing short-term profits by cutting costs and causing whole industries to disappear. The companies that supply components to manufacture the Kindle did exactly what business school professors and the best management consultants would tell them to do, improve profitability by focusing on those [...]
SOS e-Marketing: Godiva Chocolates Gaining Double-Digit Growth Despite Economic Conditions
With more than 74% of the U.S. population engaged in using social media, companies are beginning to realize that they need to understand this phenomenon and get into the conversation. Those once perfectly formulated and broad-based marketing messages have become much more individualized: It’s no longer shouting at customers, but talking with them one to [...]
You Love Google But What Does Google Love?
You love Google but what does Google love? Google likes frequently updated content. Google hates stale sites. Google loves sites that “add value” to the Internet by providing content that answers people’s questions. Google likes a site with useful articles that readers will love. Google loves links to every page on your website, not just the [...]
Case Study: Our focus on Social Media Seems to Have Paid Off
Longboarding – longboarders from Original Skateboards. For many organizations, the CEO is also the chief sales person. That was the situation with Scott Imbrie, CEO of Original Skateboards. Eight years ago, he started a skateboard company with his brother using their would-have-been college funds. “For six years, we generally broke-even. While we were growing the [...]
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