SOS e-Marketing: Taking The Cold Out of Cold Calling
The phone still plays an important role is creating and cultivating sales opportunities. But the word to strike from the vocabulary is “Cold.” The crux of the matter is that the “naked cold call” is dead. That’s the proverbial “Smile and Dial.” It’s the case where the seller knows nothing about the prospective buyer. No [...]
Old School -VS- New School Marketing
Old School Marketing -VS- New School Marketing Friends & Family -VS- Attraction Marketing Warm List -VS- Capture Pages 3 Foot Rule -VS- List Building Networking -VS- Internet Marketing Prospecting Strangers -VS- Web 2.0 Buying Leads -VS- Automated Sales Funnels Golf & Dinners -VS- Brief & Pragmatic Meetings Few Competitors -VS- Hundreds of Competitors Proof of [...]
SOS e-Marketing: Online Marketing Isn’t Rocket Science…But it is a Science!
To make online marketing work you need to know the formula, how to get the search engines to find your site…
SOS e-Marketing: Attracting Followers Who Become Loyal Customers
Attracting Followers on Facebook and Twitter Now that you’ve learned how to locate and add new friends, you’ve got the easy part covered. You find and you follow, authentically attracting followers requires more skill, finesse, communication and content. Studies have shown that the more you tweet, and post, the more likely you are to attract [...]
SOS e-Marketing: “Mistakes I’ve Made A Few”
With the economic downturn and the mass hysteria, it’s all too easy to make some deadly mistakes that cost you business. 1. Watching and listening to too much media. The problem with this pattern is that you are contaminating your consciousness with fear and negativity. This lowers your energy and makes you less attractive to your [...]
Neiman Marcus Heralds New Collection On Facebook
By: Lauren Indvik Following the successes of sister store Bergdorf Goodman’s Facebook campaigns, Neiman Marcus is launching a Facebook contest to herald the launch of celebrity stylist Rachel Zoe’s new collection on its website.
You Love Google But What Does Google Love?
You love Google but what does Google love? Google likes frequently updated content. Google hates stale sites. Google loves sites that “add value” to the Internet by providing content that answers people’s questions. Google likes a site with useful articles that readers will love. Google loves links to every page on your website, not just the [...]
Marketing Is A Lot Like Dating – Finding Mr./Ms. Right
When it comes down to it, marketing is a lot like dating. Think about it: you meet, you discover shared interests (“I need that product/service,” “Hey, we’re really good at that service/product”), you ask around about your potential partner and, ultimately, you discover it’s a long-term match or you move on to find a better fit. [...]
We Market Value, Not Price
Facebook and Twitter Are Now Business Platforms
By: Cody Hodge In what ways is social media, eMail Marketing, Internet Marketing affecting the way that people do business? Business is always evolving, and therefore business is always going to be affected by new trends and ways of thinking. Sites like Twitter and Facebook have taken off as business platforms that have really enabled businesses [...]
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