Intentional Marketing vs Accidental Marketing
Marketing Accidents Waiting to Happen (and how to avoid them) Acting on Incomplete Information Example 1: Some companies build their marketing plan with only major holidays in mind. What they may not realize is that non-holiday days can be just as important — maybe even more. Example 2: If a marketing plan has more up [...]
How to Measure Social Media ROI Like the Experts
Posted by Corey Eridon When getting started with social media, it’s fun to watch your follower and fan count grow, see how many re-tweets you’re getting, and watch how much people are commenting on Facebook posts. Look at all that reach! Look at all that engagement! This is how you get your content into cyberspace! That’s all [...]
Things You Didn’t Know Facebook Could Do
By PAUL BOUTIN Published: November 30, 2011 The designers and engineers who build Facebook are anything but complacent about their success. They face a constant threat from the career-centric LinkedIn, specialized upstarts like Instagram’s mobile photo network and now Google’s fast-growing Google+, an attempt to improve on Facebook’s core design that has picked up tens [...]
ROI Comparison Across Media Channels – eMail Marketing Wins By a Landslide
eMail Marketing returns $42 dollars on the dollar. Internet Search SEO returns $22 dollars on the dollar. Social Media returns $12 dollars on the dollar. Mobile Marketing returns $10 dollars on the dollar. Newspaper Ads return $12 dollars on the dollar. Magazine Ads return $10 dollars on the dollar. Direct Mail returns $7 dollars on [...]
David Schwartz/SOS e-Marketing 2012 Business Forecast – My predictions
RETAIL – Look for 10% growth in 2012 Consumer confidence will rebound in coming months, especially if there is more stability in the stock market, less fighting in Congress over President Obama’s jobs bill and a resolution to debt problems in Europe. Plus, we’ve recently seen a disconnect between consumer confidence and actual spending. For [...]
SOS e-Marketing: Google+ Brand Pages Are The ‘Wild West’ for Now!
By: Todd Wasserman First, the good news for marketers about Google+: It’s incredibly easy to set up a brand page there. Now, the bad news: It’s incredibly easy to set up a brand page there. Although there’s a verification system in place, I was able to create a fake Coca Cola page in a few minutes. The [...]
SOS eMarketing: We push the e-mail marketing envelope
Danielle Hickey E-mail marketing has grown over time to become one of the most cost-effective methods of marketing used today. The ability to send large quantities of e-mail at almost no cost is the absolute best form of internet marketing there is. Producing consistent, predictable results at the push of a button is the dream [...]
In 2010, Food and Beverage Online Retailers Took in $36.4 Billion From Oct. 31-Dec. 24th. Better Online Sales Expected During 2011 Holidays.
By Timothy Williams New York Times Online sales increased more than 15 percent in the 2010 holiday season, according to data released by SpendingPlus, confirming the growing importance of Internet commerce during retail’s most lucrative time of the year. Retailers online took in $36.4 billion from Oct. 31 to Dec. 24, 2010, compared with $31.5 [...]
Companies Don’t Hire Us to do Social Media and e-Marketing, They Hire us to Directly and Positively Affect their Bottom Line
Companies don’t hire us to do social media and eMarketing, they hire us to directly and positively affect their bottom line. To attain consistently outstanding results for our clients, SOS eMarketing relies on a defined strategy to build brands, generate sales and measure results. For instance we might recommend that a client run ads on [...]
Now is the Time to Cut Back on Traditional Marketing & Gain Ground on Your Competitors
Now is the time to cut back on traditional marketing and gain ground on your competitors. There are some things you should consider and evaluate to help you keep your marketing program on track, even in a bad economy. Times like these present companies with opportunities to gain ground on their competitors. Some of your competitors [...]
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