Facebook EdgeRank – What is it and Why Should I Care?
The key factor at the heart of any successful Facebook campaign is engagement and the creation of content that is exciting, unique, and interactive. The arrival of Facebook’s much-loved EdgeRank algorithm means that reaching high levels of engagement and impressions have become even harder to achieve than ever before. Simply put, EdgeRank soon became the [...]
Hire a Co-Pilot to Take Your Social Media Marketing to the Level of Lead Generation
How do you get more out of: Facebook, Twitter, Linkedin, YouTube, Blogging, Stumbleupon, Email/Constant Contact/Mail Chimp/etc., SEO, CRO, Mobile, PRLog, Google Adwords, Facebook Ads, Manta, Pinterest, Google+, Keywords, Slideshare, and more…including your traditional marketing? Hire an e-marketing co-pilot like SOS eMarketing. SOS eMarketing is a social media marketing specialist. We work with you and your [...]
In-House Social Media Marketing vs Hiring Outside Specialist
If you expect results quickly from your social media marketing, hire an outside specialist. The question of managing your social media marketing programs internally or hiring a marketing specialist to develop and run social media efforts depends a lot on your staff core competency, company size, overall marketing budget, and objectives.
Is blogging really effective? What results will we see?
Nothing like some cold, hard data to prove a point. How does this sound? The average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages. HubSpot.com’s 2011 ROI Study shows that 69% of businesses attribute their lead generation success to blogging. 57% of businesses have acquired a [...]
SOS e-Marketing: Background Checks Now Include Twitter, Facebook
By Al Farnham Surviving a background check just got tougher. And it’s soon going to get harder still, as Internet search technology grows more sophisticated: Employers have started scouring the web—social networking sites in particular—to check up on potential hires. If you’ve ever posted anything that suggests you might be somebody who likes a racist [...]
What do Starbucks & Ferrari have that you don’t have?
The ability to market “passion” is the secret to how Starbucks and Ferrari achieve success.
Social Media Marketing for Property Managers and HOAs
Currently, people shop online for houses and property rentals as they shop for other items. Having a presence on Facebook and other social media makes your community more “searchable.” As a result, your community’s social media pages promote the values of your properties! So what does all this mean for community associations? Social media, websites, [...]
The Top 10 tech trends for 2012 According to Pete Cashmore – Mashable CEO
By Pete Cashmore, founder and CEO of Mashable Special to CNN CNN) – From the continuing rise of tablet devices to the daily-deals craze and the return of the Internet IPO, 2011 has been a transformative year for technology. The pace of change has become blisteringly fast, with traditional industries — bookstores, video-rental chains, newspapers — crumbling [...]
Intentional Marketing vs Accidental Marketing
Marketing Accidents Waiting to Happen (and how to avoid them) Acting on Incomplete Information Example 1: Some companies build their marketing plan with only major holidays in mind. What they may not realize is that non-holiday days can be just as important — maybe even more. Example 2: If a marketing plan has more up [...]
How to Measure Social Media ROI Like the Experts
Posted by Corey Eridon When getting started with social media, it’s fun to watch your follower and fan count grow, see how many re-tweets you’re getting, and watch how much people are commenting on Facebook posts. Look at all that reach! Look at all that engagement! This is how you get your content into cyberspace! That’s all [...]
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