SOS e-Marketing: Background Checks Now Include Twitter, Facebook
By Al Farnham Surviving a background check just got tougher. And it’s soon going to get harder still, as Internet search technology grows more sophisticated: Employers have started scouring the web—social networking sites in particular—to check up on potential hires. If you’ve ever posted anything that suggests you might be somebody who likes a racist [...]
What do Starbucks & Ferrari have that you don’t have?
The ability to market “passion” is the secret to how Starbucks and Ferrari achieve success.
Social Media Marketing for Property Managers and HOAs
Currently, people shop online for houses and property rentals as they shop for other items. Having a presence on Facebook and other social media makes your community more “searchable.” As a result, your community’s social media pages promote the values of your properties! So what does all this mean for community associations? Social media, websites, [...]
The Top 10 tech trends for 2012 According to Pete Cashmore – Mashable CEO
By Pete Cashmore, founder and CEO of Mashable Special to CNN CNN) – From the continuing rise of tablet devices to the daily-deals craze and the return of the Internet IPO, 2011 has been a transformative year for technology. The pace of change has become blisteringly fast, with traditional industries — bookstores, video-rental chains, newspapers — crumbling [...]
Intentional Marketing vs Accidental Marketing
Marketing Accidents Waiting to Happen (and how to avoid them) Acting on Incomplete Information Example 1: Some companies build their marketing plan with only major holidays in mind. What they may not realize is that non-holiday days can be just as important — maybe even more. Example 2: If a marketing plan has more up [...]
How to Measure Social Media ROI Like the Experts
Posted by Corey Eridon When getting started with social media, it’s fun to watch your follower and fan count grow, see how many re-tweets you’re getting, and watch how much people are commenting on Facebook posts. Look at all that reach! Look at all that engagement! This is how you get your content into cyberspace! That’s all [...]
ROI Comparison Across Media Channels – eMail Marketing Wins By a Landslide
eMail Marketing returns $42 dollars on the dollar. Internet Search SEO returns $22 dollars on the dollar. Social Media returns $12 dollars on the dollar. Mobile Marketing returns $10 dollars on the dollar. Newspaper Ads return $12 dollars on the dollar. Magazine Ads return $10 dollars on the dollar. Direct Mail returns $7 dollars on [...]
SOS e-Marketing: Google+ Brand Pages Are The ‘Wild West’ for Now!
By: Todd Wasserman First, the good news for marketers about Google+: It’s incredibly easy to set up a brand page there. Now, the bad news: It’s incredibly easy to set up a brand page there. Although there’s a verification system in place, I was able to create a fake Coca Cola page in a few minutes. The [...]
SOS eMarketing: We push the e-mail marketing envelope
Danielle Hickey E-mail marketing has grown over time to become one of the most cost-effective methods of marketing used today. The ability to send large quantities of e-mail at almost no cost is the absolute best form of internet marketing there is. Producing consistent, predictable results at the push of a button is the dream [...]
In 2010, Food and Beverage Online Retailers Took in $36.4 Billion From Oct. 31-Dec. 24th. Better Online Sales Expected During 2011 Holidays.
By Timothy Williams New York Times Online sales increased more than 15 percent in the 2010 holiday season, according to data released by SpendingPlus, confirming the growing importance of Internet commerce during retail’s most lucrative time of the year. Retailers online took in $36.4 billion from Oct. 31 to Dec. 24, 2010, compared with $31.5 [...]
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