Starbucks knows how to work it.

Marketing has become more of a popularity contest than ever.

And when you are popular, many of your internet
marketing fans and followers become customers.

How likely are you to get substantially more:
“Likes” on Facebook,
“Followers” on Twitter,
“Followers” on Pinterest,
“Subscribers” to your blog,
“Subscribers” to your email newsletters,
“Connections” on Linkedin,
“Visitors” to your website?

Some marketing programs fall short in converting “Likes” to “Buys”. Does yours?

That’s where we can help.

We work with businesses of all types and sizes to help them become more popular and to monetize their popularity.
Are you likely to be “liked”?

Request: SOS eMarketing “Like” Poll.
It’s free and will give you an idea how much you
are “liked” and what you can do about it.

David Schwartz
SOS eMarketing
760.345.5069
davidschwartz@sosemarketing.com
www.sosemarketing.com

“Sending out an SOS, I hope someone gets my message in a bottle” – Sting

Email marketing is like a message in a bottle – send it out and you will get a surprising return sooner or later.

However, the difference between sending out a message in a bottle and e-mail marketing is that email marketing is directed at specific targeted prospects with intended, strategic results.

And you will get results – sooner than later.

SOS eMarketing
+1.760.345.5069

Coffee giant Starbucks is making a bid for the luxury home coffee-machine market with a device it has branded Verismo, to compete with Nescafe’s Nespresso and other kitchen espresso makers.

The Verismo will produce single cup coffee at home and is due to launch in the US this autumn. The price and a UK launch date have not been revealed.

The device has been developed with Krueger, a German-based company that sells in the US under the Keurig brand name.

It will use the Krueger K-Cup system, which uses small disposable coffee “pods” for each brew, just as the Nestle Nespresso system does.

The brand is not available in the UK but in the US, Keurig K-Cup devices sell for between $99-$250.

Howard Schultz, Starbucks chairman, president and chief executive, said: “The premium single-cup segment is the fastest-growing business within the global coffee industry.

“We have long believed that the biggest prize within the segment is a high-pressure system that would give us the opportunity to deliver Starbucks-quality espresso beverages at home and at work for customers who desire the Starbucks espresso experience outside of our stores.”

Under the deal, Starbucks will market and sell the Verismo-branded device online, at some coffee shops and retail outlets in the US, Canada and “select international markets”, alongside its K-Cup coffee pods.

Starbucks introduced, freeze-dried coffee in 2009 with Via,and moved into K-Cup packs last year. It claims to have sold more than 100 million K-Cup packs in the first eight weeks.

Jeff Hansberry, president of channel development for Starbucks, said: “We now have the opportunity to reach millions of customers who have been looking and waiting for a uniquely Starbucks solution in the fast-growing premium single cup coffee market with a coffee quality, taste, roast variety and design sensibility that is consistent with Starbucks brand and reputation.”

SOS eMarketing creates engaging experiences for customers in the digital world.

Contact SOS eMarketing for more information about small business marketing, mobile marketing, internet marketing, blogging, branding, video marketing, luxury marketing, email marketing, social media marketing, Facebook Ads, Facebook Marketing, YouTube Video Marketing, Linkedin Marketing, branding, and integrated eMarketing

Contact
David Schwartz
SOS eMarketing
www.sosemarketing.com
760.345.5069
davidschwartz@sosemarketing.com
Skype: davdmschwartz426
Visit SOS eMarketing on Facebook and Twitter

To get the message about our services out to potential new clients worldwide, we needed a way that was cost-effective, that would get us results, and that would give us a return on our investment. We knew that with over 1.9 billion Internet users worldwide, Internet Marketing made the most sense.

Using our marketing skills to promote our own company, we literally enabled prospects from all over the world to find our website, contact us, and initiate projects. We’re living proof of the fact that Internet Marketing works.

Now, with our clients in far-flung locales such as Italy, Australia, Guatemala, Russia, Norway, South Africa, Canada, Israel, and less far-flung New Jersey, we work with global clients on a day-to-day basis. To enable client conferencing, we utilize Skype instant messaging and video conferencing, Go-To-Meetings, e-mails, and Facebook instant messaging – All at minimal or no cost.

The Internet has truly created an expanded worldwide market for our services because we know how to use it. When done right, Internet Marketing gives your company more opportunities to get in front of more potential clients worldwide.

Global internet marketing – We’ve done it for our business; we can do the same for your business.

SOS eMarketing creates engaging experiences for global customers in the digital world. For more information about mobile marketing, internet marketing, video marketing, email marketing, social media marketing, branding, and integrated eMarketing contact:

David Schwartz
SOS eMarketing
+1.760.345.5069 Tel
+1.760.345.5078 Fax
davidmschwartz426 Skype
davidschwartz@sosemarketing.com
www.sosemarketing.com
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Half of consumers learn about food from social networking sites like Twitter and Facebook and 40% learn about it from websites, mobile apps or blogs, according to the research. Rather than listening to trusted resources and family members, consumers are crowd sourcing others’ opinions online when choosing recipes, planning meals and deciding what to cook or buy.

While eating or drinking at home, nearly one-third of Americans and 47% of people born in the 1980’s use social networking sites, the study says. And those who eat alone are often texting with friends or posting photos to a review site an/or reading the latest regarding certain food and beverage products that they are interested in buying.

The study also shows that food and grocery brands need to have more than just some followers and a presence in the virtual space; they have to create a personal and enriching relationship with consumers that will ultimately yield brand advocates.

Findings from the study revealed that consumers’ social media behavior “falls along a continuum of engagement” in the food and grocery category, and that brands should customize their strategies for each type of user.

The three tiers of consumer engagement that the study notes are:

1. Spectators (use social media for product reviews, recipes and good deals).

2. Dreamers (use social media to curate and push content, and hope to have more influence)

3. Doers (use social media to create content that inspires their followers). These Doers are the most engaged type of consumer and are the core of food and social media.

SOS eMarketing creates engaging experiences for customers in the digital world.

Contact SOS eMarketing for more information about small business marketing, mobile marketing, internet marketing, blogging, branding, video marketing, luxury marketing, email marketing, social media marketing, Facebook Ads, Facebook Marketing, YouTube Video Marketing, Linkedin Marketing, branding, and integrated eMarketing

Contact

David Schwartz
SOS eMarketing
www.sosemarketing.com
760.345.5069
davidschwartz@sosemarketing.com

Visit SOS eMarketing on Facebook and Twitter

Image: Pannikin Coffee, Encinitas, CA

If you have one or a chain of stores, you now can send e-mails to customers in your neighborhood.

SOS eMarketing is now offering local email marketing services to retail businesses.

Local e-mailing works
Increase new and repeat customer sales. Increase your market share with on-going, engaging promotions.

We have e-mail lists for your area
Reach customers from 1 to 50 miles from your store.

Why SOS eMarketing
We have years of retail and specialty coffee industry experience with clients like Caffe D’Vita, Silver Cup Coffee, Big Train, Caffe D’Amore, Josuma Coffee, Supreme Bean, and many more.

Contact us now
Find out how it works. Get more information on local e-mail marketing for your business.

David Schwartz
SOS eMarketing
760.345.5069
sosemarketing@gmail.com
www.sosemarketing.com

When it comes to social networking, Facebook boasts some of the most impressive usage numbers. According to a study recently released comScore, the site reaches 3 out of every 4 U.S. Internet users, each of whom spent about 7 hours browsing the social network in December 2011 — a 32 percent jump from the previous year.

So, whether you’re an emerging start-up, an up-and-coming musician, or just an average user, Facebook can be one of the best and easiest ways to both connect and engage with a large audience.

Many well known businesses like Starbucks and Coca Cola have already realized Facebook’s potential to improve relationships with consumers via brand pages.

You don’t have to be a big-name business or a popular celebrity to score points with the audience you’re trying to reach. Posting the right things at the right times will help you make the most of your Facebook experience and prevent you from being “that guy” from whom friends or fans would be more than happy to unsubscribe.

According to Facebook, which recently released a Best Practices for businesses,  posts between 100 and 250 characters in length (or less than 3 lines of texts) are often the most effective, garnering about 60 percent more likes, comments, and shares than ones that are longer. In addition, Facebook pointed out that, in general, user engagement for the 18-24 age demographic is highest between 9 p.m. and 10 p.m.

Facebook also revealed some fairly common sense tips from its study of internal data. Fans are more likely to engage with topics that are already top of mind, such as current events, holidays or news,” according to Facebook’s Best Practices guide. “For example, posts mentioning Independence Day on July 4th generated about 90% more engagement than all posts published on that day.”

Settling on a specific voice for your Page or profile may also prove an effective tool for engaging your audience, the social network advises. The Best Practices guide also suggests using keywords that are unique to your brand or personality. Active engagement with users through exclusive offers, feedback requests on certain products, and calls to action (asking them to like, comment, share, etc.) is key in connecting to users on a new and perhaps deeper level. For example, Facebook notes that “Fill-in-the-blank posts generate about 90% more engagement than the average text post.”

Other sources outside Facebook offer helpful tips for Facebook page administrators looking to boost user engagement and reach.

Social Media Examiner lists some best practices for dealing with irate fans. Instead of deleting the angry commenter’s posts or blocking the person from your page (which SME suggests only as a last resort), admins are encouraged to respond to the fan and patiently address his or her concerns, perhaps even contacting the person privately. (Visit SME for more tips.)

PCWorld offers several practical pointers for Facebook users. For example, PCWorld advises not to overwhelm followers with updates, particularly updates about mundane details. Rants about politics or personal issues should be avoided, as should cryptic messages and images that may be NSFW. PCWorld also includes a list of topics that users should feel encouraged to post on Facebook. Click here to view them all.

A study released in August 2011 titled Engagement and Interaction: A Scientific Approach to Facebook Marketing claims that pages should work to find a balance between posting too frequently and too rarely. “As you might suspect, fewer posts reduce the chances users will see them.”And while unsubscribe rates go up after three posts per day, they level off at higher frequencies. The secret is to find that balance between optimizing interaction and managing unsubscribes, which is going to be different for every business.”

The same study also advises page administrators to post on the weekends and during the hours of 2 p.m. through 5 a.m. on weekdays, as users tend to engage with those posts more frequently than with posts written during normal business hours.

And how can you track the effectiveness of your Facebook posts? The social network’s beefed-up Page Insights feature allows page administrators and developers to view stats for the page’s posts. “Basically, Insights allows all Page administrators and developers access to the Page’s metrics so they can see how their posts are performing across the site. Administrators will be able to see how many Facebook users a post reaches, how many users it engages, and how many people then begin a discussion about it,” writes in its overview of the expanded feature.

SOS eMarketing creates engaging experiences for customers in the digital world.

Contact SOS eMarketing for more information about small business marketing, mobile marketing, internet marketing, blogging, branding, video marketing, luxury marketing, email marketing, social media marketing, Facebook Ads, Facebook Marketing, YouTube Video Marketing, Linkedin Marketing, branding, and integrated eMarketing

Contact

David Schwartz
SOS eMarketing
www.sosemarketing.com
760.345.5069
davidschwartz@sosemarketing.com

Visit SOS eMarketing on Facebook and Twitter

As we did for Steelcase when they called and asked us to provide market expansion strategies for a line of office chairs and desks.

The addition to Pages Insights is expected to roll out over the next few weeks, a rep from the company says. The analytics will be available to all Page administrators globally. Such administrators will have instant access to real time results for People Talking About This, and Page post metrics including Reach (Organic, Paid, Viral) and Engaged Users.

The upshot for marketers, media outlets, public figures and organizations is that they can now see what’s going on on their Pages and tweak their content and advertising. They can also see if a post is performing poorly and then replace it if that’s the case.

The real-time Insights comes after Facebook overhauled Pages Insights in October with new metrics including People Talking About This, Friends of Fans and Weekly Total Reach. In addition, Facebook began offering a deeper dive into data around specific updates. Pages Insights now shows your last 500 posts (going back to last July) and tallies the total number of engaged users, People Talking About it and virality. The latter measures the percentage of users who commented on the post, though sentiment isn’t taken into account.

Facebook, which is prepping for its $5 billion IPO, has expanded its analytics in an attempt to curry favor with marketers with a range of new ad products and the addition of the long-awaited Timeline for Brand Pages  this week. Researcher eMarketer last week issued a report stating that Google will outpace Facebook in display advertising revenues next year. Debra Aho Williamson, an analyst with eMarketer, told Bloomberg that Facebook still has to win over much of Corporate America. “It really comes down to brand advertisers,” she said. “They just need to do a better job of convincing the big advertisers that ads are effective and that they perform.”

Google also beat Facebook to the punch on real-time analytics, with the introduction of Google Analytics Real-Time in September.

SOS eMarketing creates engaging experiences for customers in the digital world.

Contact SOS eMarketing for more information about small business marketing, mobile marketing, internet marketing, blogging, branding, video marketing, luxury marketing, email marketing, social media marketing, Facebook Ads, Facebook Marketing, YouTube Video Marketing, Linkedin Marketing, branding, and integrated eMarketing

Contact

David Schwartz
SOS eMarketing
www.sosemarketing.com
760.345.5069
davidschwartz@sosemarketing.com

Visit SOS eMarketing on Facebook and Twitter